Which Social Media Platform is Right for your Business?

Posted on April 29th, 2020

In 2021, there is no longer any question that social media is a necessary marketing tool for businesses. Every company needs a strong online presence. To make your business more successful, one thing is certain – you need to market your business. In this digital world, social media channels, trends, and practices keep changing.

With so many social media sites available today, which one you leverage plays a crucial role in defining your social media marketing success. It is revealed that one of the main causes of a failed social media marketing is choosing the wrong social media platform. In an ideal world, you can choose all the platforms. Being a business owner with a long to-do list, however, you don’t have enough time, resources, and money to do so.

“With limited resources, which social media platform should my business be on?” – The tricky question
This is probably the first question that any business owner asks when he/she decides to start with social media marketing for the business. The answer to this question is complicated, but there are 3 key factors based on which you can decide the ideal social media platform for your business.

1. What is your industry? B2B, B2C, or both?

2. Who’s your target audience?

3. What’s your overall social media goals?

If you know the answer to these three questions, it’s easy to pick up a solid two or three social media platforms to market your business.

To save you time and help you prioritize, from Facebook to Snapchat, we’ve broken down the best social media platforms that you can choose based on the above said 3 key factors.

Social Media Marketing

1. Facebook

Demographics – Men and Women aged 18+

Number of users – More than 2 billion

Target age and gender – Men and Women ranging from 25 to 55+

Best For – Link clicks, event registrations, word-of-mouth marketing

Good for these Types of businesses – Fashion, Auto, E-commerce, Non-profit organizations, Marketing, Sports, Health and Wellness, Local brick and mortar store, and any B2B company.

You can find just about anyone on Facebook. That means that almost every target customer has a Facebook account, which is why you need to have a Facebook account for your business, irrespective of what other channels you are using for your business. Moreover, Facebook is also considered a local SEO signal which means search engines consider your Facebook business profile when they display local search results.

2. Twitter

Demographics – Men and Women aged between 18 to 49

Number of users – 330 million monthly users

Target age and gender – Men and Women ranging from 18 to 29 years

Best For – Link clicks, engagement, foot traffic

Good for these Types of businesses – Retail, Nonprofits, Newspaper and media outlets, Fashion, Retail, SaaS companies, marketing companies, sports-related businesses

A great advantage of using Twitter for business is that you can get a lot of followers for your brand when compared to any other social media site. Another important differentiating trait of Twitter is – customer service. If your business has an appreciative customer service, you can use this platform to attract customers. Always remember that the followers of your brand on Twitter will be more interested in offers, contests, and exclusive discounts. So try pushing your products through deals.

3. LinkedIn

Demographics – Men and Women aged between 25 to 64

Number of users – 303 million monthly users

Target age and gender – Men and Women ranging from 25 to 45 years

Best For – Link clicks, event registrations

Good for these Types of businesses – Employment, Science and technology, Luxury goods and services, Software providers, Legal, Marketing, IT, and any B2B company.

LinkedIn is typically the best platform for B2B businesses, and particularly if your goal is lead generation. In terms of professionalism, it is a great platform for employers and employees to get connected on a professional level than on any other platform. LinkedIn can help increase customer’s trust in your brand, become a leader in your niche, build authority, and get more leads for your business.

4. Instagram

Demographics – Men and Women aged between 18 to 64

Number of users – More than 1 billion

Target age and gender – Women ranging from 18 to 35 years

Best For – Foot traffic, engagement, word-of-mouth marketing

Good for these Types of businesses – Restaurants, arts and crafts, clothes and fashion, beauty, food, photography, architecture, technology, event planners, and any B2C company.

With a majority of users under the age group of 25, it is the best platform to target young demographics. Instagram is a photo app owned by Facebook and this integrates your Insta account with your Facebook account. Photos and short videos with a small amount of text do exceptionally well on Instagram. Posting high-quality photos that narrate a story makes an excellent option for creating brand awareness and engagement. If you don’t have a visual product, sorry to say, look out for some other platform.

5. YouTube

Demographics – Men and Women ranging from 18 to 65+

Number of users – 2 billion monthly users

Target age and gender – Men and Women aged between 18 to 34 years

Best For – Launching or promoting products, creating brand awareness, monitoring feedback, providing customer service
Good for these Types of businesses – Education, Retail, Marketing, Videography, Entertainment, Artists, Event promoter, and any B2C or B2B company.

Alike Instagram, Pinterest, and Snapchat, YouTube is the best platform for publishing visual content. Being owned by Google, it is the 2nd biggest search engine in the world. It is best to put up product reviews, instructional videos, and similar kinds of content. Once you upload a YouTube video, it starts showing up in Google search results. Thus, without having to spend any extra money on advertising, your business can get higher rankings and ultimately leads.

6. Pinterest

Demographics – Women aged between 18 to 64

Number of users – 300 million monthly users

Target age and gender – Women ranging from 18 to 45 years

Best For – Link clicks

Good for these Types of businesses – Fashion, Food, Beauty, Interior design, Travel, Arts and crafts, Home and garden, and any DIY.

If your business falls under the creative category, Pinterest is a must for your business. Pinterest is a place to share visual content, including everything from a scarf to an infographic. If you have your target audience on Pinterest and if you can bring life to your brand via pictures, Pinterest works best for you. The way the pin works are great for promoting your blog posts and products.

7. Yelp

Demographics – Men and Women ranging from 18 to 55+

Number of users – 178 million monthly users

Target age and gender – Men and Women aged between 35 to 44 years

Best For – Link clicks, word-of-mouth marketing

Good for these Types of businesses – Restaurants, Bloggers, Reviewers, Travel, Tourism, Health, and any B2C company.

Though Yelp is not the most preferred app when someone thinks of a social media platform, it does play a crucial role in enhancing your brand’s image. The reviews on Yelp provides a word-of-mouth confirmation about the high-quality product or service you offer to your customers. By encouraging positive reviews and replying to negative reviews, you can help improve your business reputation. It builds trust among your customers and creates a loyal customer base.

8. Snapchat

Demographics – Young people ranging from 13 to 29 years old

Number of users – 350 million monthly users

Target age and gender – Teenagers who are 13 to 17 years old

Best For – Product launches, creating brand awareness, online event

Good for these Types of businesses – Fashion, Event management, Food, Retail, Makeup, Cosmetics, Hotel, Entertainment, Automotive, Lifestyle.

If your target audience comprises mostly the younger generation, then Snapchat is one of the most effective social media platforms for your business. Millennials are adopting to Snapchat and are so loyal to them. Snapchat is an app that lets you share photos, videos, snaps, or stories with other users or to your Snapchat story. The key to success on Snapchat is the authentic content it offers that users cannot find on any other platform. Share content in a fun-filled way to see some good results.

Whatever Platform You Choose, Ensure That You Use it To its Fullest

Listed above are the top 8 social media platforms that we recommend. Hope, now you might know which social media platform is right for your business. Don’t have the time or know-how to manage them? Contact Wild Ads and let us know your marketing goals. We will help you decide your platform and create the best social media strategy. Worried about the budget? Do not fret. We also offer you advice on 10 Low-Cost Social Media Marketing Tactics that Work for your business. Grow your business like never before with the power of social media and with wild-ads.com.

In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing tactics for your startup or small business that can bring you more ROI? This article is definitely for you.

1. Produce incredible content

No social media marketing is complete without a kick-ass content. Content is the king of effective social media marketing. Even if content writing is not your cup of tea, hire an expert writer to ensure that you have great content on your blog consistently.

2. Narrow down your target audience

One of the most important tricks to win social media is to choose the right platform and target the right audience. For instance, if your target audience is professional people, choose LinkedIn. If your target audience is teenagers and college students prefer using Instagram and Snapchat. Therefore, you must choose who your audience is and target them via the right platform.

3. Use Facebook

With over 2 billion active monthly users, it is one of the low-budget marketing tactics, that almost everyone can use. You can use Facebook to run unpaid ads or paid ads. With unpaid ads, you can have a limited reach. However, you have low-budget paid Facebook ad campaigns that can be cost-effective in the long run. To know more about how Facebook can enhance your business, read on “Best Time To Post On Facebook For Likes”.

4. Host an AMA (Ask Me Anything)

AMA is one of the best tactics to connect with your customers and audience on a more personal level. It serves as a direct source of communication and increases your social engagement. You can host AMAs on Facebook, Instagram, Twitter, and more.

5. Follow 70:20:10 rule

To make your content more appealing to your audience, follow this 70:20:10 rule. This is nothing but 70% of your content should include light, fun content, 20% of your content must be facts from other resources, and only the remaining 10% of your should be promotional. If you don’t have an idea of this, track your competitors’ content and see which posts are gaining more attention among the audience.

6. Be socially active

Social media marketing is a long-term commitment. You need to share content consistently at regular intervals and engage actively in conversations. The number of posts and the timing of the post can be decided based on the social media platform you choose. To decide on the right time to post, you can check the analytics of the platform by posting at different intervals and see what time gains the most attention and engagement.

7. Host contests

Nothing draws the attention of people like free or discounted merchandise. You don’t need to burn a hole in your pocket to host contests. It is a great way to get the maximum number of shares. This can certainly improve your traffic and engagement. For instance, you can have a dedicated landing page for your contests where your audience can check out for the latest giveaways.

8. Put out videos

Another great addition to your low-cost social media marketing tactic is the use of video. It is included under this list because they do not need a high-end production or commercial to be effective. You can create different types of videos like your product or service highlight videos, instructional videos, video testimonials, and more. Video content is a great way to increase engagement and sales.

9. Revamp your blog posts on LinkedIn, Medium, and Facebook

Not everyone will come across your old posts. A quick social media marketing tactic is to revamp all your old posts and publish it on LinkedIn, Medium, and Facebook. The power of publishing posts on these sites is often underestimated. But they are great to gain more attention, viewers, and engagement. A creative idea is to use all your unnoticed old blogs into a new e-book. You can know more about the most underestimated social media marketing tactics on ” Big Mistakes On Social Media Marketing & How To Overcome It”.

10. Team up with Influencers, Instagrammers, and Bloggers

Influencer marketing is one of the trending marketing tools used by businesses to spread the word about their brand or product. You can join hands with influencers who have huge loyal followers. In the same way, you can collaborate with Instagrammers and local vloggers who could charge a nominal fee to post about your brand or product. Before choosing an Instagrammer or a vlogger, check out their number of followers, the average number of likes and comments, and their engagement rate.

Social Media Marketing

The Bottom Line

With a limited budget, small businesses and startups often find it difficult to beat the competition in social media. However, with little innovation and creativity in using the right tactics, you can make your business reach new heights.