Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you?
These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are the first thing that attracts a person’s eye. Colors are one of the factors that help us to differentiate things. They are entitled with a sense of meaning.
Colors do have a specific role to play when it comes to marketing and sales. Come let’s dwell into the chromatic zone of marketing and sales.
Colors and their role in websites
Colors used for the website design are like two-sided knives. They can enhance the look and feel of your website. On the other hand, they can dim the complete website.
Staring from the anatomy of colors can help us understand more about the role of colors in our website. Understanding of color palette is not just limited to an artist’s territory, but also to content creators and digital marketing consultants. A knowledge about colors will be an eye-opener in regards to the right usage of colors to attract customers more effectively.
Color Palette
A color wheel / palette is a combination of primary, secondary, tertiary colors, and a combination of their tints, shades, and tones.
The above mentioned set of colors are broadly bracketed to cool and warm colors. Now, understanding these colors and choosing the right set of contrast colors to the webpage design is an important part.
Contrast colors will help distinguish the different segments of your webpage more prominently. This will increase the readability of the website. Also, the usage of right colors visually soothes the eye of the reader thus helping them intake more content. This will also help drive traffic to the website more frequently.
Enhance Visual Experience
In a written format projected in 2d, colors add the ice to the cake. This visual experience provided by colors lays down the path to reach the customers heart.
Influence on Cognition
Colors enhance the retainment value. Human cognition is a blend of various factors like perception, grasping, and processing. With right colors invoking the right emotions, it will become easy to grasp and process the content much more effectively. Something that captures the customers’ memory will stand out in the market for a longer duration.
Establishing a Brand Value
A brand is recognized by its logo. What makes a logo attractive is the design and the colors used. Colors add meaning to these logos and help reach a larger crowd.
Now having discussed the importance of colors, let us move to colors that lure the customers the most.
Grabbing one’s attention and to prolongedly retain it is no child’s play. Colors help do this job. They pull the correct emotional string that helps sales and marketing reach high pitch. Come let’s look at a few commonly used colors that are proven to increase sales:
Red:
Red, as we all have been imbibed with, is the color of attention calling, danger, and power. It easily attracts the eye. This color arouses a sense of passion in people.
In marketing terms, red has been a globally recognized color for discounts. As the color is associated to invoke a sense of urgency, it is commonly used in the Buy Now buttons of e-commerce websites.
Use it wisely, too much of attention to the page will lose all the attention.
Blue:
The things in blue evokes a feeling of serenity. The blue sky, the ocean, and all such things blue in nature. Blue denotes tranquillity.
In marketing terms, this color can be used in financial sites where trust is the key as the color evokes a sense of trustworthiness .
Use blue to project serious matters that require calm thinking.
Green:
Greenery is associated with prosperity. With green related to nature, they can mostly be used in product pages relating to organic things. As green could also denote good health, this color could also be used in promoting health related sectors.
Using green promotes right conscience and good will, but too much of green dilutes the attention needed.
White:
This color denotes royal. White could be a universally used background screen color. However, it could be more than that. A sense of calmness can be brought with this color. Texts in white with an appropriate contrast color are more visible and appealing to the eyes.
Using the royal white in your website design is mostly unavoidable.
Black:
Black is one of the most commonly used font colors when it comes to website design. This color denoting bold holds a sense of authority. Like white, this color is also unavoidable when it comes to website designs.
While using this brawny color, ensure to understand the emotions of the intended audience of the locale you are addressing.
Yellow:
This bright color is majorly used to highlight an important aspect that needs major attention. This happy color promotes the mood of the viewers.
Use it wisely to promote depth.
Using colors wisely is a smart move. Though the word ‘colorful’ attracts crowds, certain colors are associated with certain emotions of people belonging to certain regions. Using them with proper context is the key to best marketing. No digital marketing consultant would want to press the wrong emotional button!
Spread colors. Spread positivity. Grow your Market.
