Best Ideas To Increase Lead Generation For Your Business

Posted on March 23rd, 2020

A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better.

Here are some simple, cost-effective and effective ideas that will help increase the lead generation for your website.

Post video content to connect with the audience

Not all the time a blog writing is going to help you generate leads. You should also try incorporating a video on your landing page or website. A well explained interactive video is going to increase conversion rates as well as leads.

When you explain your product or services in a simple and understandable manner, you are for sure going to grab the attention of the audience. Nowadays, people prefer clicking on a video to know about products/services visually, instead of reading the entire information in your blog.

Consumers have a magnetic attraction towards offers, so you can try out on videos emphasizing on the offers. You can also make a video with a highlighting title for explaining your offers so that your audience never miss out on the offers specified. So, get ready to prepare a quality explainer video that is engaging and interesting to educate your viewers completely about your product/service.

Include testimonials for greater credibility

Testimonials act as a very powerful tool for increasing the leads. When the audience purchases your products or use your services and get satisfied with your brand, they tend to leave a testimonial. Such valuable testimonials from loyal customers are the trust being build for your business.

Some customers apart from leaving their positive feedbacks in the testimonials, also include some information about your product/service, which will be very useful for the other audiences who are looking to purchase from you. You can also portray your awards and recognition on your landing page which will also help in motivating the audience for using your services. So, if you have testimonials, put them on your website to witness more leads for your website. Please don’t include fake testimonials as they can be spotted easily by customers and have a negative impact on your potential customers.

Have live chat option on your website page

A lot of websites have a live chat option. A lot of entrepreneurs don’t think of including this option on their website. They have an assumption that only e-commerce business generates sales with such live chats. It might be right as a customer support person addresses the customers who need clarification regarding the products.

Some businesses even use the live chat for taking pre-orders. But having live chat option on websites help even a small business to benefit from it. You can explain your services and guide them in using it. Nowadays, since you can integrate chat services with mobile phones, you can easily handle the customers and guide them from your phone. This approach is a simple and cost-effective tool that provides a pathway for a drastic increase in leads. This chat option takes the role of a salesperson in a shop in addressing the customers personally and explaining the nook and corner of your service. This way, your customers gain confidence even before purchasing your product or using your services. You make the customer’s purchase decisions easier by incorporating a live chat option. Also, the customers purchase the products or use your services confidently.

Be active on social media

Social media is booming all over and act as the best platform, especially for business owners. A vast crowd uses social media every day. So, if you concentrate on growing your business here, you are sure to witness a huge number of leads for your website. You can start promoting your blogs and content in your Facebook, Instagram, Twitter, LinkedIn, and other social media sites, but make sure you post regularly.

Consistency is very important if you once start posting your blogs as the audience start expecting more from you. Also, providing the correct link that drives your customers to the appropriate page is important. When you don’t provide the correct link, they lose interest and hope on your services. Before your social presence for leads, make sure which blogs perform better for lead generation. You can optimize your high performing pages for keywords and link them externally as well as internally to increase traffic to your website.

Include a simple lead generation form on your page

Having a simple lead generation form that asks for the minimum but useful details from customers help increase the number of leads through your site. The lesser the information asked from the customers, the easier they feel to fill out details and also prefer making business with you.

Make sure you don’t trouble them much asking for their personal details on the very first step. Start off with the basic information then you can stress upon the personal details like the phone number. Lead generation forms with visual cues and offers help grab the customers attention and lead them to fill out the forms.

Start off with your blogs

Have a reason for people to come back often and visit your page. Blogs are one such great ways for capturing the audience interest and make them come back for more. Your services and products alone are not going to help with the lead generations. There must be something interesting, engaging and informative that attract people towards your page. Irrespective of the type of business you run.

Start blogging on your website on topics related to your products/services. Then, start emailing them to your subscribers. You can also post your blogs on various social media platforms. You can provide links that direct the readers to your landing page. You can also try guest blogging on other sites. Whatever you do, try posting a quality blog which holds SEO strategy. This approach helps increase organic traffic and new leads.

Try out on influencer marketing

Website credibility is one such important factor that helps increase conversion rates and leads. What can you do to increase your website’s credibility? You can try on influencer marketing apart from the above effective steps. Talk to some celebrities or micro-influencers to promote your brand. The audience believes and trusts the words of the celebrities and other micro-influencers. A recommendation from the influencers for your brand can help you reach a huge number of customers.

You can turn your leads into customers with effective nurturing efforts. Increasing traffic and lead generation is important for growing a business. You can incorporate the above ideas to improve both of them at a time, which further help in higher conversion rates for your website.

Once you get in touch with your leads, learn to understand about them and their needs. Also, try to deliver them valuable service and make them your loyal customers. Lead generations do happen overnight, so you need to wait for a while and keep optimizing your website to increase your leads and conversion rates.

Your online presence is the heart of your business and your website is the first point of contact for your potential customers online. So, you need to have a website that attracts them and build credibility around your brand. Websites are not something that you build once and then forget it forever.

When was the last time you had a closer look at your website?

Your website should be updated frequently to keep pace with the technological changes, showcase your brand, meet users’ needs, and promote your business. If you’ve noticed that your website hasn’t brought you any new business, in the long run, it’s time for a tweak or a total overhaul of your website. Website redesign services can be exorbitant, but it’s worth the investment in the long run. Uncertain if its time for a website redesign? Check out for these 6 signs.


1. Your brand, product, or services have changed

Business changes with time and so has to be your website. If you’ve started offering something new or different or you’ve undergone a logo revision or updated your company’s mission and goals, that should be reflected on your website. Your website is the online storefront of your brand, therefore every element on your website must reflect your business’s brand. Visitors to your website should be able to understand what type of business it is and what are your offerings. If you feel your website isn’t aligned with your current brand or offerings, it’s time to redesign your site.

2. Your site is visually unappealing

Looks matter the most when it comes to websites. If a visitor finds your website visually unappealing they are not going to navigate through your site. A visually outdated website implies that you are not updated with the current trends and technologies and you are most likely losing your prospective customers. Scrutinize your competitors’ website to know how they are staying relevant online. Ensure that your website has a good visual design, high-quality content, and a call to action. If your website looks outdated, it’s a good sign to redesign it now.

3. Your site is difficult to navigate

Navigation plays an important role in improving your website’s performance. Important pages of your website should be easy to find by the visitors. For example, products or services offered, contact us, and help. Even first-time visitors should be able to find out specific content with as little effort as possible. The goal of your website should be to engage your visitors and convert them into your customers. If you find navigation difficult on your site, that’s a pointer that your website needs an update.

4. Your site has low conversions and high bounce rate

One of the biggest red flag that signals that your website needs a squeeze is a low conversion rate and a high bounce rate. Both of these indicate a negative user experience on your site. If your visitors are not fulfilling the action which you want them to complete, you would probably notice a low conversion rate. There could be various reasons why the visitors are leaving your site without getting engaged like poor quality content, difficulty in navigation, and others. Low conversion rate and high bounce rate are detrimental for your business, so if you witness it, then perhaps your website needs a redesign.

5. Your site is not mobile responsive

With the increasing usage of smartphones and other mobile devices, a mobile responsive site has become a necessity. If your website doesn’t accommodate itself to mobile devices, you are certainly losing out on your potential customers. Moreover, if your website is not mobile-friendly, Google will ding your search engine rankings. So it should be a priority to make your website mobile responsive.

6. Your site doesn’t have customer reviews

One of the effective strategies to strengthen your brand loyalty and boost sales is to include customer reviews on your website. Customer reviews that are incorporated into your websites serve as the most influential marketing tool. Through reviews, you can establish credibility and exhibit your success that can convert more prospects into customers. If your website doesn’t have customer reviews, now it’s time to redesign your website and showcase these powerful stories.

An effective website is significant to the success of any business. If you experience any or all of these signs on your website, it’s time to consider redesigning your website. A website redesign can feel like a daunting task, but it could bring you more business now and later. If you think your website needs a redesign, contact a website development company who can offer the best website redesign services.