Big Mistakes On Social Media Marketing & How To Overcome It

Posted on May 6th, 2021

With a massively growing user rate, social media is now a constant in almost every aspect of our lives. Most modern businesses have understood the importance of social media to interact with their prospective customers and to promote their brand. Social media marketing is something all businesses, irrespective of its size, are doing now. But we often hear “Social media marketing doesn’t work”. The simple reason being – it’s not done right. Knowing what not to do is more important when it comes to social media marketing. Listed here are the top 5 social media marketing mistakes you should avoid.

1. Failing to have a social media marketing strategy

Many businesses jump into social media marketing without taking time to develop a smart strategy. Having a strategy serves as an essential foundation for everything else that follows. You should develop both short-term and long-term strategies that should include an action plan, clearly defined goals, budgets, KPIs and other resources. If you’re not good at developing a strategy, you can approach a digital marketing consultant. They will help you define your strategies based on your goals and requirements.

2. Not tracking the results

There’s hardly any point is using social media without tracking your results. Social media marketing lets you track your progress in real-time. Tracking and assessing your performance lets you plan future investment, make strategic changes in the campaign, and improve results over time. You can stop the campaign, which is not working and cut down costs. However, you cannot expect great results from your very first campaign. But you can always track your results and learn from them.

3. Not engaging with the audience

Your social media campaigns are useless if you do not engage with your audience. Reacting and responding to the users’ comments on your feed will give the impression that you’re interested in listening to your audience. The more you respond the more your users’ will get engaged with you. When a person responds or comments, be it positive or negative, respond to it. It allows you to communicate with the audience directly. Increased engagement can bring in more customers and increase your followers’ rate.

4. Treating all social media platforms the same

One of the biggest mistakes many brands does is that they post the same content in the same format across all their social platforms. But understand that each of these channels is highly unique in different ways. They have different features, marketing tools, and diverse audiences. So, always remember that you can’t copy-paste content or reuse your old campaigns. Follow different marketing strategies that are distinctive and tailored to the audience of the specific platform.

5. Blowing your own trumpet

Would you like to hang out with a person who talks too much about himself? You won’t, right? That’s the biggest mistake many brands make on social media marketing. When you over-promote your product or service, the audience will start to lose interest. Keep your promotional activities subtle. Talk about your audience and what they’re interested in. Post something that brings value to your audience. If you’re still losing your potential customers, read on “Is Your Website Lossing Potential Customers 5 Easy Fixes For It” to improve your followers’ rate.

The Takeaway

Social media marketing, if done the right way, has enormous potential to build your brand community, grow your customer base and skyrocket ROI. To succeed in social media marketing – set a clear strategy with objectives, bring value to your customers, demonstrate customer care, and fulfil audience expectations. Learn from your mistakes and follow all these tips to ensure that you get maximum results from your social media marketing efforts.

In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing tactics for your startup or small business that can bring you more ROI? This article is definitely for you.

1. Produce incredible content

No social media marketing is complete without a kick-ass content. Content is the king of effective social media marketing. Even if content writing is not your cup of tea, hire an expert writer to ensure that you have great content on your blog consistently.

2. Narrow down your target audience

One of the most important tricks to win social media is to choose the right platform and target the right audience. For instance, if your target audience is professional people, choose LinkedIn. If your target audience is teenagers and college students prefer using Instagram and Snapchat. Therefore, you must choose who your audience is and target them via the right platform.

3. Use Facebook

With over 2 billion active monthly users, it is one of the low-budget marketing tactics, that almost everyone can use. You can use Facebook to run unpaid ads or paid ads. With unpaid ads, you can have a limited reach. However, you have low-budget paid Facebook ad campaigns that can be cost-effective in the long run. To know more about how Facebook can enhance your business, read on “Best Time To Post On Facebook For Likes”.

4. Host an AMA (Ask Me Anything)

AMA is one of the best tactics to connect with your customers and audience on a more personal level. It serves as a direct source of communication and increases your social engagement. You can host AMAs on Facebook, Instagram, Twitter, and more.

5. Follow 70:20:10 rule

To make your content more appealing to your audience, follow this 70:20:10 rule. This is nothing but 70% of your content should include light, fun content, 20% of your content must be facts from other resources, and only the remaining 10% of your should be promotional. If you don’t have an idea of this, track your competitors’ content and see which posts are gaining more attention among the audience.

6. Be socially active

Social media marketing is a long-term commitment. You need to share content consistently at regular intervals and engage actively in conversations. The number of posts and the timing of the post can be decided based on the social media platform you choose. To decide on the right time to post, you can check the analytics of the platform by posting at different intervals and see what time gains the most attention and engagement.

7. Host contests

Nothing draws the attention of people like free or discounted merchandise. You don’t need to burn a hole in your pocket to host contests. It is a great way to get the maximum number of shares. This can certainly improve your traffic and engagement. For instance, you can have a dedicated landing page for your contests where your audience can check out for the latest giveaways.

8. Put out videos

Another great addition to your low-cost social media marketing tactic is the use of video. It is included under this list because they do not need a high-end production or commercial to be effective. You can create different types of videos like your product or service highlight videos, instructional videos, video testimonials, and more. Video content is a great way to increase engagement and sales.

9. Revamp your blog posts on LinkedIn, Medium, and Facebook

Not everyone will come across your old posts. A quick social media marketing tactic is to revamp all your old posts and publish it on LinkedIn, Medium, and Facebook. The power of publishing posts on these sites is often underestimated. But they are great to gain more attention, viewers, and engagement. A creative idea is to use all your unnoticed old blogs into a new e-book. You can know more about the most underestimated social media marketing tactics on ” Big Mistakes On Social Media Marketing & How To Overcome It”.

10. Team up with Influencers, Instagrammers, and Bloggers

Influencer marketing is one of the trending marketing tools used by businesses to spread the word about their brand or product. You can join hands with influencers who have huge loyal followers. In the same way, you can collaborate with Instagrammers and local vloggers who could charge a nominal fee to post about your brand or product. Before choosing an Instagrammer or a vlogger, check out their number of followers, the average number of likes and comments, and their engagement rate.

Social Media Marketing

The Bottom Line

With a limited budget, small businesses and startups often find it difficult to beat the competition in social media. However, with little innovation and creativity in using the right tactics, you can make your business reach new heights.