Do you want to know about the E-A-T audit and how it influences SEO? Let’s see What it is and why it’s so important? E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google first introduced it in 2014 and it became more popular in the major Google Algorithm Update in 2018. E-A-T is mainly used to […]
In a physical world where traffic is to be avoided, the virtual world considers ways to multiply the traffic. But, why? What is important about website traffic? Come let us see. Why is website traffic so important for a company? A company’s website is a channel to present itself to the targeted audience. People who […]
All of us ask google a lot of things and trust the list of displayed answers to be correct. Was it easy for google to earn this trust? Or how is it possible for google’s query to be met? What’s Google Needs Met? In simple term – It’s a rating about the user satisfaction in […]
Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you? These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are […]
Okay, the title here is a rhetorical one, read below find the answers for the same. The no-follow link attributes (rel=”nofollow“) is an implication to Google that the pointed page is not associated with this site, or to not crawl the linked page from your site. This attribute proposed in 2005, was to help the […]
Virtuality is a new reality. Most of the people have found their true calling in their mobile phones. This is an era in which anything that appears on YouTube, Facebook, Instagram, Twitter, and Whatsapp becomes trending instantly. One condition – the content needs to be crisp with the support of right images and lure the […]
E-A-T was first introduced as a factor in Google’s search algorithm in 2014 and became a buzzword since the major Google Algorithm update in 2018. So, why are we talking about it now? Because E-A-T has become one of the most talked-about SEO concepts among the digital marketing consultant today and hundreds of SEO articles […]
In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing […]
As a business entrepreneur, it is your duty to respond to Google reviews and engage with your customers. It helps to win over new potential customers as well as improve your search engine ranking. Responding to google reviews in a positive and polite manner makes your business hold a strong online presence. Tips to help […]
A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better. Here are some simple, cost-effective and effective ideas that will help increase the lead […]
I’m Bala Kumar a Performance-driven SEO consultant, and digital marketing expert. I can build scalable digital marketing strategies. My core competencies are paid marketing, PPC, SEO, SMM, Inbound Marketing, Market research and analysis, Blogging, and Local Search Marketing