Colors that Attract Customers to Buy

Posted on November 12th, 2020

Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you?

These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are the first thing that attracts a person’s eye. Colors are one of the factors that help us to differentiate things. They are entitled with a sense of meaning.

Colors do have a specific role to play when it comes to marketing and sales. Come let’s dwell into the chromatic zone of marketing and sales.

Colors and their role in websites

Colors used for the website design are like two-sided knives. They can enhance the look and feel of your website. On the other hand, they can dim the complete website.

Staring from the anatomy of colors can help us understand more about the role of colors in our website. Understanding of color palette is not just limited to an artist’s territory, but also to content creators and digital marketing consultants. A knowledge about colors will be an eye-opener in regards to the right usage of colors to attract customers more effectively.

Color Palette

A color wheel / palette is a combination of primary, secondary, tertiary colors, and a combination of their tints, shades, and tones.

The above mentioned set of colors are broadly bracketed to cool and warm colors. Now, understanding these colors and choosing the right set of contrast colors to the webpage design is an important part.

Contrast colors will help distinguish the different segments of your webpage more prominently. This will increase the readability of the website. Also, the usage of right colors visually soothes the eye of the reader thus helping them intake more content. This will also help drive traffic to the website more frequently.

Enhance Visual Experience

In a written format projected in 2d, colors add the ice to the cake. This visual experience provided by colors lays down the path to reach the customers heart.

Influence on Cognition

Colors enhance the retainment value. Human cognition is a blend of various factors like perception, grasping, and processing. With right colors invoking the right emotions, it will become easy to grasp and process the content much more effectively. Something that captures the customers’ memory will stand out in the market for a longer duration.

Establishing a Brand Value

A brand is recognized by its logo. What makes a logo attractive is the design and the colors used. Colors add meaning to these logos and help reach a larger crowd.

Now having discussed the importance of colors, let us move to colors that lure the customers the most.

Grabbing one’s attention and to prolongedly retain it is no child’s play. Colors help do this job. They pull the correct emotional string that helps sales and marketing reach high pitch. Come let’s look at a few commonly used colors that are proven to increase sales:

Red:

Red, as we all have been imbibed with, is the color of attention calling, danger, and power. It easily attracts the eye. This color arouses a sense of passion in people.

In marketing terms, red has been a globally recognized color for discounts. As the color is associated to invoke a sense of urgency, it is commonly used in the Buy Now buttons of e-commerce websites.

Use it wisely, too much of attention to the page will lose all the attention.

Blue:

The things in blue evokes a feeling of serenity. The blue sky, the ocean, and all such things blue in nature. Blue denotes tranquillity.

In marketing terms, this color can be used in financial sites where trust is the key as the color evokes a sense of trustworthiness . 

Use blue to project serious matters that require calm thinking. 

Green:

Greenery is associated with prosperity. With green related to nature, they can mostly be used in product pages relating to organic things. As green could also denote good health, this color could also be used in promoting health related sectors.

 Using green promotes right conscience and good will, but too much of green dilutes the attention needed. 

White:

This color denotes royal. White could be a universally used background screen color. However, it could be more than that. A sense of calmness can be brought with this color. Texts in white with an appropriate contrast color are more visible and appealing to the eyes. 

Using the royal white in your website design is mostly unavoidable.

Black:

Black is one of the most commonly used font colors when it comes to website design. This color denoting bold holds a sense of authority. Like white, this color is also unavoidable when it comes to website designs.

While using this brawny color, ensure to understand the emotions of the intended audience of the locale you are addressing.

Yellow:

This bright color is majorly used to highlight an important aspect that needs major attention. This happy color promotes the mood of the viewers.

Use it wisely to promote depth. 

Using colors wisely is a smart move. Though the word ‘colorful’ attracts crowds, certain colors are associated with certain emotions of people belonging to certain regions. Using them with proper context is the key to best marketing. No digital marketing consultant would want to press the wrong emotional button! 

Spread colors. Spread positivity. Grow your Market.

Okay, the title here is a rhetorical one, read below find the answers for the same.

The no-follow link attributes (rel=”nofollow“) is an implication to Google that the pointed page is not associated with this site, or to not crawl the linked page from your site. This attribute proposed in 2005, was to help the content creators define relationships with the linked site.

With advancements in the Web, they have evolved these attributes as well. On September 10, 2019, Google announced two new link attributes, in fellowship with the already existing no-follow attribute, for sponsored content and user-generated content (UGC). This feature will help the webmasters to hint Google search engines about the link’s nature. Below is a summary of the old and new attributes by Google:

 

From 2005 to  September 2019

After September 2019

After March 2020

rel=”nofollow” was the only attribute available for all types of unwarranted links. Split into three categories:

  • rel=”sponsored” for sponsored  links
  • rel=”ugc” for user generated content
  • rel=”nofollow” for unwarranted links 
Split into three categories:

  • rel=”sponsored” for sponsored  links
  • rel=”ugc” for user generated content
  • rel=”nofollow” for unwarranted links
Will not be considered for crawling, indexing, and ranking Might be considered for ranking Might be considered for crawling, indexing, and ranking

 

Can more than one rel value be used on a link?

Yes, you can use multiple attributes in a single link. The combination of rel=”ugc sponsored” is a hint to Google that the link is user-generated content & sponsored. You can also use the nofollow attribute with a combination of new attributes, such as rel=”nofollow ugc”.

What if the used attribute is inappropriate?

In such circumstances, Google will not count it as a proper link.

The right attributes help Google for better analysis.

So, keep flagging the ad or sponsored links to Stay out off Google’s naughty list. Use the proper attribute to classify the link under the corresponding baskets.

Virtuality is a new reality. Most of the people have found their true calling in their mobile phones. This is an era in which anything that appears on YouTube, Facebook, Instagram, Twitter, and Whatsapp becomes trending instantly. One condition – the content needs to be crisp with the support of right images and lure the target audience at first sight. This is where mobile marketing comes in to play.

What is Mobile Marketing? 

Mobile Marketing is one of the roots of digital marketing with its aim to freeze the customers right where their presence is felt the most – hand gadgets a.k.a mobile phones. If pitched right, mobile marketing can provide customized, personalized, time, and locale-specific ads, thus ensuring to make your presence visible to the potential audience.

What is its edge of Mobile Marketing over other Marketing Techniques? 

The blunt truth is many of us hate advertisements. The skip, next, and block are our favourite terms when it comes to advertisements. We tend to click the close button when the article is strikingly huge.

In today’s scenario, you need something that could keep your target audience engaged. Bring an emotional connection, something relatable about your advertisement, that would anchor the obstinate audience glued to your business promotion. This can be achieved with the help of mobile marketing.

With mobile marketing, you can very easily analyze customer touchpoints and can tailor your ads based on their preferences. We could also borrow hands from various digital marketing tools.

Mobile Marketing  Strategies

Understanding your target audience and gauging the pitch accordingly will help you entice people to your product. A few mobile marketing strategies in the air (or apparently the cloud) are:

1. App-Based Marketing:

Today’s smartphones are buzzed with N-number of apps. We could easily find an app for anything and everything we know and want to know. The apps download-record from one’s Google account will help us easily gauge the interest of that person and thereby spot the potential target and shoot out ads based on their requirements. You can also use the help of an SEO expert and digital marketing consultant here to get insights on which app works best for your product.

2. Game Mobile Marketing:

Most of today’s “grown-ups” are majorly addicted to games. Confined to the indoors, they walk freely on the virtual platform. This platform is not only for gamers but it is also an opportunity to strike the string of your marketing campaigns. The banner pop-ups, full-page image ads, and also the video ads in between the loading time are the major game marketing strategies used.

3. Mobile Search Ads:

This method is a cardinal Google search advertisement that is built for mobile phones based on the web browser while using them for search.

4. Social Media Marketing:

We literally live in likes and talk in comments. With this chronicling higher day-by-day, displaying ads based on your user’s social media activity is a way to ring the bell of the potential customers’ door. You can also easily view insights of shared, viewed, liked, re-twitted, and bookmarked and can thereby analyze your customer touchpoints.

5. SMS and MMS Marketing:

This diminishing marketing strategy was the starting point of mobile marketing, the normal broadcasting of text and multi-media messages.

6. Location-based marketing:

This locale-specific marketing strategy is based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. This method is hitting directly at the bull’s eye.

Best Practices: 

A few quick tips that might have your advertisement shine are:

1. Minimalist Content:

With people always being on the run, it is vital to create succinct content that will lure them and make them stop. It should not be one another advertisement that they scroll without having a look or that YouTube video that irritates them. A catchy tagline with appropriate on-screen elements will help do the magic.

2. Usage of Keywords:

Keywords play an important role as it will help you create visibility. SEO expert might help you fetch the right words based on the product you are marketing. Include as many keywords as possible without deteriorating the essence of your content.

3. Emotional Connect:

People are always ready to skip advertisements whenever possible. So keeping this in mind, ensure to make your audience connect to your advertisement in the first 15 seconds before they could get the chance to press the skip button.

Advantages of Mobile Marketing 

Mobile marketing has a substantial amount of advantages, a few dissolving with the advantages of digital marketing.

Conclusion :

Mobile phones are the most used device and mobile marketing gives us the most edge in the marketing world. Based on the above-discussed points and tips, dive straight into mobile marketing, and experience one of the most effective digital marketing medium.

E-A-T was first introduced as a factor in Google’s search algorithm in 2014 and became a buzzword since the major Google Algorithm update in 2018. So, why are we talking about it now? Because E-A-T has become one of the most talked-about SEO concepts among the digital marketing consultant today and hundreds of SEO articles mention it.

E-A-T at a Glance

E-A-T is an acronym that refers to “Expertise, Authoritativeness, Trustworthiness.” These are the three factors that help Google’s quality reviewers assess how much trust it should place on a website or a brand. This is done because Google wants to give its users the most relevant results and the best experience possible. E-A-T helps Google assure that only high-quality websites are ranked higher than low-quality, less trustworthy sites.

Expertise – You should have comprehensive knowledge in your field. Your content must bespeak your experience, expertise, and knowledge. It should also be unique, true to life, and useful for the users.

Authoritativeness – You need to demonstrate that you are the authority of the main content. You can get this by displaying the author’s credentials, relevant experience, and expertise. You can also get it from quality conversions and positive reviews.

Trustworthy – Creating trust is the most important factor. You can create a lot of content on the internet, but it needs to be trustworthy to get ranked. You need to instil the confidence among your users that the content they’re viewing is safe.

Is E-A-T a Ranking Factor?

This is one of the questions creating a great deal of interest in the SEO industry and among the digital marketing consultants.

It’s hard to give a definitive answer to this question. But, one thing is for sure that E-A-T is essential to improve your page quality and it’s not a direct ranking factor.

Why is E-A-T So Important?

E-A-T determines a website’s quality. Google’s human quality raters use E-A-T as signals to determine how good a website or a page provides what the user’s needs and satisfy them. If your website fails to provide the best customer experience, Google will simply disregard your site. In simple words, Google finds another website or page that provides better customer experience & has a higher E-A-T.

Thus, ensure that your content meets the standards and your users feel comfortable reading and sharing the content, which increases your site’s E-A-T. E-A-T becomes the reason why the users would click on your site over your competitors’.
If you fail to update yourself with E-A-T, it could have a direct impact on your site resulting in the low ranking, low traffic, and ultimately low revenue.

E-A-T and YMYL Sites

E-A-T has a greater impact on Your Money Your Life sites. Google has stated that YMYL sites should have a higher page quality as it has the potential to create a bigger impact on the user’s life. Google defines YMYL sites as the ones that could impact the future health, happiness, financial stability, or safety of users. A few typical examples of YMYL sites are listed below

* Shopping and financial transaction sites

* Financial information sites

* Medical information sites

* Legal information sites

* Official information or news sites

If your website doesn’t fall under any of this category, do not think that E-A-T is not important for you. YMYL is a broad umbrella and it includes everything from blogs to content about child adoption. Google has also stated that E-A-T applies to any website that it crawls. So, ensure that all your author is an expert in your field, and the content is accurate and properly cited.

Optimizing For E-A-T

Now, that you understand that E-A-T is an important part of Google’s ranking algorithm, it’s time to optimize your website for E-A-T. You need to follow a few steps to increase the quality of your website. Here are a few steps you can take to improve your E-A-T

1. Keep Your Content Updated

Chances are that low-quality contents can pull your whole website down. Review your old blog posts or articles and remove any information that is irrelevant or inaccurate. If you have no time to do that, hire an expert writer or editor or a digital marketing consultant to do that for you. By doing so, you can improve your content’s validity to your target audience and the search engine.

2. Links and Mentions

Though link building is an old-time SEO technique, it plays a crucial role in improving E-A-T. Google measures trust in a website based upon the backlinks and mentions it detects from authoritative and relevant websites. Added to this, you can also provide outbound links to social media profiles and websites where you contribute your writing so that more trust is built up.

3. Get Good Reviews

Google’s quality raters check your online reviews on various sites to decide about the authoritativeness and trustworthiness of your website. Thus, to improve your page quality and E-A-T focus on getting good reviews on reputed sites. Even if you receive a bad review, handle it properly by offering a proper solution to the users.

4. Invest in Site’s Security

Ensure that your site is secure. In 2015, Google stated that secured websites rank higher in search engines than non-secure ones. Make sure that your website has a Secure Sockets Layer (SSL) certificate. This gives an assurance to your visitors that any personal data they share with you will be safe. You will be greatly rewarded for it.

5. Optimize About and Author Pages

For any website, these pages are crucial for E-A-T as it helps understand the expertise and authority. The pages should clearly explain the expertise and credentials of the author. You can also link the social media pages of the author and your website. Google considers all these factors when deciding how to rank your site.

6. Make Contact Us Page More Visible

You should make it easy for visitors to contact you. It’s all about transparency and trustworthiness. If you fail to provide your visitors with proper contact information and customer support, you are discerned to be untrustworthy. Therefore, have a dedicated contact us page on your website and have a live chat plug-in to let your users contact you.

Wrapping Up

While being mentioned 134 times in the updated search quality rating guidelines, it’s time to take E-A-T seriously. Improving your site’s E-A-T doesn’t happen overnight, it takes some time and effort. Keep updating your website with the latest information, demonstrate your values, and expertise to Google. It will bring you success.

When you need to take a copy of an important document, do you call it a photocopy or “Xerox”? When your friend is on the lookout for a piece of important information do you ask him to use the search engine or “Google” it? These terms are known as “generic trademarks” or “proprietary eponyms” and they are the vertex of brand awareness. These brands have become so popular that they have replaced the generic terms for similar products. If a brand name becomes a generic trademark, it is the pinnacle of brand awareness.

Is it important to brand your business? What’s the worth of digital branding? Find out the answers from this article

What is digital branding?

There’s a huge difference between the brand name and branding. Your brand name is tangible, whereas branding exists in the mind of the consumers. Branding is anything that helps your target customers instantly acknowledge your brand. Branding is how people recognize you as a company. Traditionally, a brand was recognized using its logo, slogans, name, and advertisements. But, in this digital world, a brand without a digital presence is considered as a beautiful car without tires.

Digital branding is a combination of internet branding and digital marketing. It is how you build and promote your brand online through various sources like websites, social media sites, apps, and more. Digital branding lets your brand well-known to anyone, anywhere in the world, anytime.

Why is digital branding important for a business?

Why should someone choose a specific home cleaning service company when there are a lot of other companies who do the same thing? Why most people prefer a particular online shopping site for their shopping needs? They choose those companies because of the strong feeling that they build up around their brand. This feeling among the target audience is what impels the buying decision.

If you don’t have branding, you cannot make them feel anything. Digital branding has provided a golden opportunity for businesses to reach the target audience in a very short period. Digital branding increases your company visibility online by over 400%, which leads to improved traffic, leads, conversions, and sales.

Though there’s no quick-fix for making your brand name a generic trademark, here are 10 ways to build a brand through digital marketing.

1. Know your target audience

Any business, irrespective of its size revolves around its customers. Knowing who your target audience is as important as getting new customers and maintaining a relationship with them. You should have a clear understanding of what the consumers want. Customer’s preferences are flexible and they keep changing from time to time. It is essential to stay updated with your customers’ preferences so that your brand’s values can be directed towards its audience persona.

2. Influencer marketing

75% of digital marketers use influencer marketing these days. Find friends in high places or existing influencers in your industry and get help from them to boost your brand awareness. The idea is to make them spread the word about your business for you. You can ask the influencers to review your business, put up social media posts, and more. You can also build up valuable partnerships with influencers who can help your business long-term.

3. A strong website with brand identity

A report states that 93% of the online experience starts with a website. Thus, it becomes crucial to have a strong website presence that creates a good brand impression for first-time visitors. Ensure that your website reflects your brand identity. Right from the color scheme to web design and images everything should act as your brand identity. Remember, you have only a few seconds to attract your visitors and show them why they should prefer your brand over others.

4. Make use of SEO+SEM

A winning combination of SEO+SEM strategy can help you build a strong online presence and rank higher on search engines. A combination of the two can increase the organic traffic and drive visitors that are looking for products and services offered by you. Moreover, the higher your website ranks, the more the trust it builds among your potential customers. Implementing a well-planned SEO+SEM strategy can help build your brand more effectively and increase your revenue significantly. You can approach an SEO company who can build up a well-planned strategy and provide you with some worthwhile digital marketing tips.

5. Impressive content

Again, another great way to get your brand well-known online is content. Content is the only way through which you speak to your customers. It helps in creating the brand personality you want your audience to perceive. Ensure that your content is valuable and appealing. If your content fails to inform the customers to make informed choices, then they will move towards a different brand. Irrespective of the type of content, good content creates brand reputation, earns natural backlink, increases traffic, and leads.

6. Social media focus

People nowadays spend a huge amount of their time on social media, which presents a great opportunity for businesses to market their brand online. With the increasing number of social media sites, it is imperative that you understand the pros and cons of each and choose a platform wisely. Know where your target audiences hang and focus on those platforms. For example, if you’re into creative industries or run a photo studio, you can choose Instagram. If you’re a B2B company, you can choose Twitter.

7. Use videos to tell your brand story

Want to be an indelible brand? Use video content to tell your story. Videos are a great way to speed up the growth of your brand online. If you want to increase your engagement online, invest in personalization. People are driven by emotions and when you create emotionally moving and compelling videos, that can help your brand connect with your customers at a more personal level. It can also build credibility for your brand online.

8. Listen to your customers

Social listening is another important factor in building your brand online. You need to pay attention to what people are discussing your brand online. Have a comprehensive insight into your audience. Know what their expectations are and respond to their comments and reviews. When something goes wrong to make efforts to set them right. You can also use Google Analytics to gain more insight into how your audience perceives your brand.

9. Integrated marketing

Integrated marketing is the process of combining various promotional mix elements to communicate with your target audience. Integrated marketing insists that it is important to understand that different channels have different types of audience and are better suited for different types of messaging due to their distinct pros and cons. You should optimize the ad campaigns accordingly while the overall feel of the content remaining consistent. This will enhance your brand’s voice and increase overall awareness of your brand.

10. Run webinars and contests

Webinars and contests are one of the best ways to build brand awareness and position yourself as an industry leader. You will not believe that it could generate 35% of your followers and bring in 1000s of leads for your business. For a successful online business, you need to generate leads that can be converted into sales. Running a webinar or social media contest can help you with this.

The whole concept of digital branding is a long-term process and might seem a little ambiguous. But, the more consistent you are with these basic branding strategies the more likely you can improve your brand awareness. Digital Branding, when done correctly, will reduce your acquisition costs and increase return on investments to a considerable extent.

In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing tactics for your startup or small business that can bring you more ROI? This article is definitely for you.

1. Produce incredible content

No social media marketing is complete without a kick-ass content. Content is the king of effective social media marketing. Even if content writing is not your cup of tea, hire an expert writer to ensure that you have great content on your blog consistently.

2. Narrow down your target audience

One of the most important tricks to win social media is to choose the right platform and target the right audience. For instance, if your target audience is professional people, choose LinkedIn. If your target audience is teenagers and college students prefer using Instagram and Snapchat. Therefore, you must choose who your audience is and target them via the right platform.

3. Use Facebook

With over 2 billion active monthly users, it is one of the low-budget marketing tactics, that almost everyone can use. You can use Facebook to run unpaid ads or paid ads. With unpaid ads, you can have a limited reach. However, you have low-budget paid Facebook ad campaigns that can be cost-effective in the long run. To know more about how Facebook can enhance your business, read on “Best Time To Post On Facebook For Likes”.

4. Host an AMA (Ask Me Anything)

AMA is one of the best tactics to connect with your customers and audience on a more personal level. It serves as a direct source of communication and increases your social engagement. You can host AMAs on Facebook, Instagram, Twitter, and more.

5. Follow 70:20:10 rule

To make your content more appealing to your audience, follow this 70:20:10 rule. This is nothing but 70% of your content should include light, fun content, 20% of your content must be facts from other resources, and only the remaining 10% of your should be promotional. If you don’t have an idea of this, track your competitors’ content and see which posts are gaining more attention among the audience.

6. Be socially active

Social media marketing is a long-term commitment. You need to share content consistently at regular intervals and engage actively in conversations. The number of posts and the timing of the post can be decided based on the social media platform you choose. To decide on the right time to post, you can check the analytics of the platform by posting at different intervals and see what time gains the most attention and engagement.

7. Host contests

Nothing draws the attention of people like free or discounted merchandise. You don’t need to burn a hole in your pocket to host contests. It is a great way to get the maximum number of shares. This can certainly improve your traffic and engagement. For instance, you can have a dedicated landing page for your contests where your audience can check out for the latest giveaways.

8. Put out videos

Another great addition to your low-cost social media marketing tactic is the use of video. It is included under this list because they do not need a high-end production or commercial to be effective. You can create different types of videos like your product or service highlight videos, instructional videos, video testimonials, and more. Video content is a great way to increase engagement and sales.

9. Revamp your blog posts on LinkedIn, Medium, and Facebook

Not everyone will come across your old posts. A quick social media marketing tactic is to revamp all your old posts and publish it on LinkedIn, Medium, and Facebook. The power of publishing posts on these sites is often underestimated. But they are great to gain more attention, viewers, and engagement. A creative idea is to use all your unnoticed old blogs into a new e-book. You can know more about the most underestimated social media marketing tactics on ” Big Mistakes On Social Media Marketing & How To Overcome It”.

10. Team up with Influencers, Instagrammers, and Bloggers

Influencer marketing is one of the trending marketing tools used by businesses to spread the word about their brand or product. You can join hands with influencers who have huge loyal followers. In the same way, you can collaborate with Instagrammers and local vloggers who could charge a nominal fee to post about your brand or product. Before choosing an Instagrammer or a vlogger, check out their number of followers, the average number of likes and comments, and their engagement rate.

The Bottom Line

With a limited budget, small businesses and startups often find it difficult to beat the competition in social media. However, with little innovation and creativity in using the right tactics, you can make your business reach new heights.

As a business entrepreneur, it is your duty to respond to Google reviews and engage with your customers. It helps to win over new potential customers as well as improve your search engine ranking. Responding to google reviews in a positive and polite manner makes your business hold a strong online presence.

Tips to help respond to positive reviews:

1. Ensure timely response – Timely response from your side make the customers happy and let them know that you are active on your business and value all the customers.

2. Acknowledge the customer – Mention the customer’s name and thank them for their appreciations. Mentioning the name of the customers drag their attention and make them feel happy about giving them personal attention.

3. Be genuine on your replies – Going for the repeated response can be boring as well as look like a copy-pasted answer. Try to give genuine replies as per the customer’s review. They will be happy that you have gone through their review and taken efforts to give an authentic reply.

4. Guide them with some tips – When a customer has reviewed your specific service, go ahead acknowledging them as well as try giving them some tips to which benefits them as well as you. For instance, you can let them know about your other services and help them use it. Giving your customers useful tips related to their reviews encourage them to become your loyal customers.

Tips to help respond to negative reviews:

1. Acknowledge the feedback – If a customer has faced a problem with your business, then you have to accept the fact and apologize right there. Thank him for notifying this issue so that you can make sure it doesn’t happen again. A response with regret will make old as well new customers believe in your business.

2. Take immediate action – Take immediate action to resolve the issue and let them know once done. Once you take necessary steps, make sure that you mention it on the review and make them understand that it will not repeat again. This approach let them the customers know that you consider your business seriously as well as value customers satisfaction.

3. Explain the fact – Sometimes the mistake might not be on your side. The issue might have occurred due to some misunderstanding also. In such cases, explain clearly.

Loyal customers are always a result of the pleasant experience they receive from your business. When you take effort and time out of your busy schedule and spend a while to respond to a customer’s queries or acknowledge their feedbacks, your business goes a long way.

Whether you’re dealing with positive or negative reviews, engaging will pay off for your Google ratings and your customer loyalty. Hence, respond to Google reviews to thank the customers for their positive reviews and acknowledge the negative reviews by sorting out the issues faced by the customers. Follow up some of the above useful tips to turn the potential customers into your loyal customers.

 

A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better.

Here are some simple, cost-effective and effective ideas that will help increase the lead generation for your website.

Post video content to connect with the audience

Not all the time a blog writing is going to help you generate leads. You should also try incorporating a video on your landing page or website. A well explained interactive video is going to increase conversion rates as well as leads.

When you explain your product or services in a simple and understandable manner, you are for sure going to grab the attention of the audience. Nowadays, people prefer clicking on a video to know about products/services visually, instead of reading the entire information in your blog.

Consumers have a magnetic attraction towards offers, so you can try out on videos emphasizing on the offers. You can also make a video with a highlighting title for explaining your offers so that your audience never miss out on the offers specified. So, get ready to prepare a quality explainer video that is engaging and interesting to educate your viewers completely about your product/service.

Include testimonials for greater credibility

Testimonials act as a very powerful tool for increasing the leads. When the audience purchases your products or use your services and get satisfied with your brand, they tend to leave a testimonial. Such valuable testimonials from loyal customers are the trust being build for your business.

Some customers apart from leaving their positive feedbacks in the testimonials, also include some information about your product/service, which will be very useful for the other audiences who are looking to purchase from you. You can also portray your awards and recognition on your landing page which will also help in motivating the audience for using your services. So, if you have testimonials, put them on your website to witness more leads for your website. Please don’t include fake testimonials as they can be spotted easily by customers and have a negative impact on your potential customers.

Have live chat option on your website page

A lot of websites have a live chat option. A lot of entrepreneurs don’t think of including this option on their website. They have an assumption that only e-commerce business generates sales with such live chats. It might be right as a customer support person addresses the customers who need clarification regarding the products.

Some businesses even use the live chat for taking pre-orders. But having live chat option on websites help even a small business to benefit from it. You can explain your services and guide them in using it. Nowadays, since you can integrate chat services with mobile phones, you can easily handle the customers and guide them from your phone. This approach is a simple and cost-effective tool that provides a pathway for a drastic increase in leads. This chat option takes the role of a salesperson in a shop in addressing the customers personally and explaining the nook and corner of your service. This way, your customers gain confidence even before purchasing your product or using your services. You make the customer’s purchase decisions easier by incorporating a live chat option. Also, the customers purchase the products or use your services confidently.

Be active on social media

Social media is booming all over and act as the best platform, especially for business owners. A vast crowd uses social media every day. So, if you concentrate on growing your business here, you are sure to witness a huge number of leads for your website. You can start promoting your blogs and content in your Facebook, Instagram, Twitter, LinkedIn, and other social media sites, but make sure you post regularly.

Consistency is very important if you once start posting your blogs as the audience start expecting more from you. Also, providing the correct link that drives your customers to the appropriate page is important. When you don’t provide the correct link, they lose interest and hope on your services. Before your social presence for leads, make sure which blogs perform better for lead generation. You can optimize your high performing pages for keywords and link them externally as well as internally to increase traffic to your website.

Include a simple lead generation form on your page

Having a simple lead generation form that asks for the minimum but useful details from customers help increase the number of leads through your site. The lesser the information asked from the customers, the easier they feel to fill out details and also prefer making business with you.

Make sure you don’t trouble them much asking for their personal details on the very first step. Start off with the basic information then you can stress upon the personal details like the phone number. Lead generation forms with visual cues and offers help grab the customers attention and lead them to fill out the forms.

Start off with your blogs

Have a reason for people to come back often and visit your page. Blogs are one such great ways for capturing the audience interest and make them come back for more. Your services and products alone are not going to help with the lead generations. There must be something interesting, engaging and informative that attract people towards your page. Irrespective of the type of business you run.

Start blogging on your website on topics related to your products/services. Then, start emailing them to your subscribers. You can also post your blogs on various social media platforms. You can provide links that direct the readers to your landing page. You can also try guest blogging on other sites. Whatever you do, try posting a quality blog which holds SEO strategy. This approach helps increase organic traffic and new leads.

Try out on influencer marketing

Website credibility is one such important factor that helps increase conversion rates and leads. What can you do to increase your website’s credibility? You can try on influencer marketing apart from the above effective steps. Talk to some celebrities or micro-influencers to promote your brand. The audience believes and trusts the words of the celebrities and other micro-influencers. A recommendation from the influencers for your brand can help you reach a huge number of customers.

You can turn your leads into customers with effective nurturing efforts. Increasing traffic and lead generation is important for growing a business. You can incorporate the above ideas to improve both of them at a time, which further help in higher conversion rates for your website.

Once you get in touch with your leads, learn to understand about them and their needs. Also, try to deliver them valuable service and make them your loyal customers. Lead generations do happen overnight, so you need to wait for a while and keep optimizing your website to increase your leads and conversion rates.

Your online presence is the heart of your business and your website is the first point of contact for your potential customers online. So, you need to have a website that attracts them and build credibility around your brand. Websites are not something that you build once and then forget it forever.

When was the last time you had a closer look at your website?

Your website should be updated frequently to keep pace with the technological changes, showcase your brand, meet users’ needs, and promote your business. If you’ve noticed that your website hasn’t brought you any new business, in the long run, it’s time for a tweak or a total overhaul of your website. Website redesign services can be exorbitant, but it’s worth the investment in the long run. Uncertain if its time for a website redesign? Check out for these 6 signs.

1. Your brand, product, or services have changed

Business changes with time and so has to be your website. If you’ve started offering something new or different or you’ve undergone a logo revision or updated your company’s mission and goals, that should be reflected on your website. Your website is the online storefront of your brand, therefore every element on your website must reflect your business’s brand. Visitors to your website should be able to understand what type of business it is and what are your offerings. If you feel your website isn’t aligned with your current brand or offerings, it’s time to redesign your site.

2. Your site is visually unappealing

Looks matter the most when it comes to websites. If a visitor finds your website visually unappealing they are not going to navigate through your site. A visually outdated website implies that you are not updated with the current trends and technologies and you are most likely losing your prospective customers. Scrutinize your competitors’ website to know how they are staying relevant online. Ensure that your website has a good visual design, high-quality content, and a call to action. If your website looks outdated, it’s a good sign to redesign it now.

3. Your site is difficult to navigate

Navigation plays an important role in improving your website’s performance. Important pages of your website should be easy to find by the visitors. For example, products or services offered, contact us, and help. Even first-time visitors should be able to find out specific content with as little effort as possible. The goal of your website should be to engage your visitors and convert them into your customers. If you find navigation difficult on your site, that’s a pointer that your website needs an update.

4. Your site has low conversions and high bounce rate

One of the biggest red flag that signals that your website needs a squeeze is a low conversion rate and a high bounce rate. Both of these indicate a negative user experience on your site. If your visitors are not fulfilling the action which you want them to complete, you would probably notice a low conversion rate. There could be various reasons why the visitors are leaving your site without getting engaged like poor quality content, difficulty in navigation, and others. Low conversion rate and high bounce rate are detrimental for your business, so if you witness it, then perhaps your website needs a redesign.

5. Your site is not mobile responsive

With the increasing usage of smartphones and other mobile devices, a mobile responsive site has become a necessity. If your website doesn’t accommodate itself to mobile devices, you are certainly losing out on your potential customers. Moreover, if your website is not mobile-friendly, Google will ding your search engine rankings. So it should be a priority to make your website mobile responsive.

6. Your site doesn’t have customer reviews

One of the effective strategies to strengthen your brand loyalty and boost sales is to include customer reviews on your website. Customer reviews that are incorporated into your websites serve as the most influential marketing tool. Through reviews, you can establish credibility and exhibit your success that can convert more prospects into customers. If your website doesn’t have customer reviews, now it’s time to redesign your website and showcase these powerful stories.

An effective website is significant to the success of any business. If you experience any or all of these signs on your website, it’s time to consider redesigning your website. A website redesign can feel like a daunting task, but it could bring you more business now and later. If you think your website needs a redesign, contact a website development company who can offer the best website redesign services.

Rebranding is more like reestablishing or rebuilding your product or service by varying the aesthetic layer like logo, name, or slogan. Rebranding does not have any scheduled time plot. It just happens when the market demands. So, a few such scenarios where rebranding becomes an absolute necessity are detailed in the upcoming sections.

Scenario 1: When major companies combine into a merger

In this scenario, the new name of the company could plausibly be formed by combining the former names. The same applies to the logo as well. For instance, when the two popular airline players Continental Airlines and United Airlines merged their companies back in 2010, they decided to retain the name as United Airlines and the logo of the global Continental icon. After a few years, they decided to rebrand the name again to United.

Scenario 2: When a company is taken over by another company

When a company is acquired by another company, rebranding becomes an essential tool. This is done to announce to the world about the change. A few companies that went through rebranding after acquisition includes Siri after being brought by Apple and Procter & Gamble became Gillette.

Scenario 3: When there is a new CEO

Other than merging of companies and company acquisition, sometimes rebranding comes into play even when a company is taken over by a fresh mind and the fresh mind seeks to have a refreshing revamp. Let us take the example of “The Huffington Post”. The company initially got rebranded in 2011 as HUFFPOST and later again in 2017 when the company’s CEO Arianna Huffington resigned and Lydia Poll Green took over the helm. In this case, not only was there a minor rebrand to the logo or the name but a major revamp to the company’s website as well. So when there are fresh minds, fresh thoughts brew.

Scenario 4: When the product has forged a wrong image

A few times, the company might have taken a move with something in mind but might have ended up with something else. Now, the undesired results would create a wrong image that starts to send wrong signals to the customers about the product. In such cases, rebranding is vital for regaining the lost market. We could consider the example of Burberry. They had lowered their prices in the 90s to gain popularity. However, unexpectedly this move yielded an opposite outcome that was not desired. The low prices of the product made it accessible even to the cardinal man, making the high-class people feel the brand unworthy. This led to a steep decrease in the market. They took this hurdle as an opportunity and rebranded their brand, Changed the logo and scaled laterally high back.

Scenario 5: When the likes of the target audience change

Change is inevitable and is constant as is the likes of the customers. Their preferences and needs change over time and every brand needs to stay inline. For example, MTV – a popular TV brand among the 80s and 90s teens, got revamped as the 80s and 90s teens got prompted as adults. The target audience of MTV got shifted to the current generation teens and they had to strategize accordingly. They decided to rebrand their logo to showcase to the world that they are flexible with the current generation needs.

Scenario 6: When there is a deviation in the stated mission

A crystal clear mission statement is imperative for a company’s branding. However, sometimes there are instances when you will have to deviate from the mission stated initially as the product advances. An example of one such case is the Airbnb product, an alternative stay for vacations and experiences away from home. They started off as an app to help the budget travellers a spare couch to rest upon. As the people started to demand upscale places to put at, the company had to shift from offering extra couches to beachfront homes. This intern demanded a rebranding. They had revamped to get a new logo and an upbeat slogan to adapt to their new mission.

Scenario 7: When a brand becomes forgotten or outdated

Many times when a brand becomes obsolete, rebranding acts as a customer arresting move to capture the latest and updated demographic. The company needs to stay arrested in the customer’s mind and for which publicity plays a major role. One such example is Apple. The company has changed its logo tone now and then to stay put with the current moods. They retained their famous Apple logo and made moderation to the colour of the logo several times.
Now, if your company has gone through any of the above scenarios, then it is high time to get rebranded. A guide to rebranding involves the below 12-steps.

Step 1: Reanalyze your company’s mission and values. Check if it matches your current product and marketing trend.

Step 2: Reanalyze your demographic. What type of clientele do you or your brand target? Check if your brand appeals to your target demographics.

Step 3: Create focus groups with customers and hear out their opinions on your current brand.

Step 4: Research the market and check the relevance of your company branding. Check your competitors and their marketing strategies.

Step 5: Brainstorm ideas to rebrand your brand and stay relevant to your product.

Step 6: Rewrite your mission statement to fulfil the current scenario.

Step 7: Redesign your logo, decide patiently and have numerous options.

Step 8: Redesign all your marketing materials.

Step 9: The above step includes revamping all your product style guides.

Step 10: Redesign your website or your application’s User Interface.

Step 11: Inform your customers about the rebranding.

Step 12: Relaunch your brand again.

Now, revisit your product and sway the 12-step magic wand if you feel the need for rebranding.