E-A-T was first introduced as a factor in Google’s search algorithm in 2014 and became a buzzword since the major Google Algorithm update in 2018. So, why are we talking about it now? Because E-A-T has become one of the most talked-about SEO concepts among the digital marketing consultant today and hundreds of SEO articles mention it.
E-A-T is an acronym that refers to “Expertise, Authoritativeness, Trustworthiness.” These are the three factors that help Google’s quality reviewers assess how much trust it should place on a website or a brand. This is done because Google wants to give its users the most relevant results and the best experience possible. E-A-T helps Google assure that only high-quality websites are ranked higher than low-quality, less trustworthy sites.
Expertise – You should have comprehensive knowledge in your field. Your content must bespeak your experience, expertise, and knowledge. It should also be unique, true to life, and useful for the users.
Authoritativeness – You need to demonstrate that you are the authority of the main content. You can get this by displaying the author’s credentials, relevant experience, and expertise. You can also get it from quality conversions and positive reviews.
Trustworthy – Creating trust is the most important factor. You can create a lot of content on the internet, but it needs to be trustworthy to get ranked. You need to instil the confidence among your users that the content they’re viewing is safe.
This is one of the questions creating a great deal of interest in the SEO industry and among the digital marketing consultants.
It’s hard to give a definitive answer to this question. But, one thing is for sure that E-A-T is essential to improve your page quality and it’s not a direct ranking factor.
E-A-T determines a website’s quality. Google’s human quality raters use E-A-T as signals to determine how good a website or a page provides what the user’s needs and satisfy them. If your website fails to provide the best customer experience, Google will simply disregard your site. In simple words, Google finds another website or page that provides better customer experience & has a higher E-A-T.
Thus, ensure that your content meets the standards and your users feel comfortable reading and sharing the content, which increases your site’s E-A-T. E-A-T becomes the reason why the users would click on your site over your competitors’.
If you fail to update yourself with E-A-T, it could have a direct impact on your site resulting in the low ranking, low traffic, and ultimately low revenue.
E-A-T has a greater impact on Your Money Your Life sites. Google has stated that YMYL sites should have a higher page quality as it has the potential to create a bigger impact on the user’s life. Google defines YMYL sites as the ones that could impact the future health, happiness, financial stability, or safety of users. A few typical examples of YMYL sites are listed below
* Shopping and financial transaction sites
* Financial information sites
* Medical information sites
* Legal information sites
* Official information or news sites
If your website doesn’t fall under any of this category, do not think that E-A-T is not important for you. YMYL is a broad umbrella and it includes everything from blogs to content about child adoption. Google has also stated that E-A-T applies to any website that it crawls. So, ensure that all your author is an expert in your field, and the content is accurate and properly cited.
Now, that you understand that E-A-T is an important part of Google’s ranking algorithm, it’s time to optimize your website for E-A-T. You need to follow a few steps to increase the quality of your website. Here are a few steps you can take to improve your E-A-T
Chances are that low-quality contents can pull your whole website down. Review your old blog posts or articles and remove any information that is irrelevant or inaccurate. If you have no time to do that, hire an expert writer or editor or a digital marketing consultant to do that for you. By doing so, you can improve your content’s validity to your target audience and the search engine.
Though link building is an old-time SEO technique, it plays a crucial role in improving E-A-T. Google measures trust in a website based upon the backlinks and mentions it detects from authoritative and relevant websites. Added to this, you can also provide outbound links to social media profiles and websites where you contribute your writing so that more trust is built up.
Google’s quality raters check your online reviews on various sites to decide about the authoritativeness and trustworthiness of your website. Thus, to improve your page quality and E-A-T focus on getting good reviews on reputed sites. Even if you receive a bad review, handle it properly by offering a proper solution to the users.
Ensure that your site is secure. In 2015, Google stated that secured websites rank higher in search engines than non-secure ones. Make sure that your website has a Secure Sockets Layer (SSL) certificate. This gives an assurance to your visitors that any personal data they share with you will be safe. You will be greatly rewarded for it.
For any website, these pages are crucial for E-A-T as it helps understand the expertise and authority. The pages should clearly explain the expertise and credentials of the author. You can also link the social media pages of the author and your website. Google considers all these factors when deciding how to rank your site.
You should make it easy for visitors to contact you. It’s all about transparency and trustworthiness. If you fail to provide your visitors with proper contact information and customer support, you are discerned to be untrustworthy. Therefore, have a dedicated contact us page on your website and have a live chat plug-in to let your users contact you.
While being mentioned 134 times in the updated search quality rating guidelines, it’s time to take E-A-T seriously. Improving your site’s E-A-T doesn’t happen overnight, it takes some time and effort. Keep updating your website with the latest information, demonstrate your values, and expertise to Google. It will bring you success.
In 2020, there is no longer any question that social media is a necessary marketing tool for businesses. Every company needs a strong online presence. To make your business more successful, one thing is certain – you need to market your business. In this digital world, social media channels, trends, and practices keep changing.
With so many social media sites available today, which one you leverage plays a crucial role in defining your social media marketing success. It is revealed that one of the main causes of a failed social media marketing is choosing the wrong social media platform. In an ideal world, you can choose all the platforms. Being a business owner with a long to-do list, however, you don’t have enough time, resources, and money to do so.
“With limited resources, which social media platform should my business be on?” – The tricky question
This is probably the first question that any business owner asks when he/she decides to start with social media marketing for the business. The answer to this question is complicated, but there are 3 key factors based on which you can decide the ideal social media platform for your business.
1. What is your industry? B2B, B2C, or both?
2. Who’s your target audience?
3. What’s your overall social media goals?
If you know the answer to these three questions, it’s easy to pick up a solid two or three social media platforms to market your business.
To save you time and help you prioritize, from Facebook to Snapchat, we’ve broken down the best social media platforms that you can choose based on the above said 3 key factors.
Demographics – Men and Women aged 18+
Number of users – More than 2 billion
Target age and gender – Men and Women ranging from 25 to 55+
Best For – Link clicks, event registrations, word-of-mouth marketing
Good for these Types of businesses – Fashion, Auto, E-commerce, Non-profit organizations, Marketing, Sports, Health and Wellness, Local brick and mortar store, and any B2B company.
You can find just about anyone on Facebook. That means that almost every target customer has a Facebook account, which is why you need to have a Facebook account for your business, irrespective of what other channels you are using for your business. Moreover, Facebook is also considered a local SEO signal which means search engines consider your Facebook business profile when they display local search results.
Demographics – Men and Women aged between 18 to 49
Number of users – 330 million monthly users
Target age and gender – Men and Women ranging from 18 to 29 years
Best For – Link clicks, engagement, foot traffic
Good for these Types of businesses – Retail, Nonprofits, Newspaper and media outlets, Fashion, Retail, SaaS companies, marketing companies, sports-related businesses
A great advantage of using Twitter for business is that you can get a lot of followers for your brand when compared to any other social media site. Another important differentiating trait of Twitter is – customer service. If your business has an appreciative customer service, you can use this platform to attract customers. Always remember that the followers of your brand on Twitter will be more interested in offers, contests, and exclusive discounts. So try pushing your products through deals.
Demographics – Men and Women aged between 25 to 64
Number of users – 303 million monthly users
Target age and gender – Men and Women ranging from 25 to 45 years
Best For – Link clicks, event registrations
Good for these Types of businesses – Employment, Science and technology, Luxury goods and services, Software providers, Legal, Marketing, IT, and any B2B company.
LinkedIn is typically the best platform for B2B businesses, and particularly if your goal is lead generation. In terms of professionalism, it is a great platform for employers and employees to get connected on a professional level than on any other platform. LinkedIn can help increase customer’s trust in your brand, become a leader in your niche, build authority, and get more leads for your business.
Demographics – Men and Women aged between 18 to 64
Number of users – More than 1 billion
Target age and gender – Women ranging from 18 to 35 years
Best For – Foot traffic, engagement, word-of-mouth marketing
Good for these Types of businesses – Restaurants, arts and crafts, clothes and fashion, beauty, food, photography, architecture, technology, event planners, and any B2C company.
With a majority of users under the age group of 25, it is the best platform to target young demographics. Instagram is a photo app owned by Facebook and this integrates your Insta account with your Facebook account. Photos and short videos with a small amount of text do exceptionally well on Instagram. Posting high-quality photos that narrate a story makes an excellent option for creating brand awareness and engagement. If you don’t have a visual product, sorry to say, look out for some other platform.
Demographics – Men and Women ranging from 18 to 65+
Number of users – 2 billion monthly users
Target age and gender – Men and Women aged between 18 to 34 years
Best For – Launching or promoting products, creating brand awareness, monitoring feedback, providing customer service
Good for these Types of businesses – Education, Retail, Marketing, Videography, Entertainment, Artists, Event promoter, and any B2C or B2B company.
Alike Instagram, Pinterest, and Snapchat, YouTube is the best platform for publishing visual content. Being owned by Google, it is the 2nd biggest search engine in the world. It is best to put up product reviews, instructional videos, and similar kinds of content. Once you upload a YouTube video, it starts showing up in Google search results. Thus, without having to spend any extra money on advertising, your business can get higher rankings and ultimately leads.
Demographics – Women aged between 18 to 64
Number of users – 300 million monthly users
Target age and gender – Women ranging from 18 to 45 years
Best For – Link clicks
Good for these Types of businesses – Fashion, Food, Beauty, Interior design, Travel, Arts and crafts, Home and garden, and any DIY.
If your business falls under the creative category, Pinterest is a must for your business. Pinterest is a place to share visual content, including everything from a scarf to an infographic. If you have your target audience on Pinterest and if you can bring life to your brand via pictures, Pinterest works best for you. The way the pin works are great for promoting your blog posts and products.
Demographics – Men and Women ranging from 18 to 55+
Number of users – 178 million monthly users
Target age and gender – Men and Women aged between 35 to 44 years
Best For – Link clicks, word-of-mouth marketing
Good for these Types of businesses – Restaurants, Bloggers, Reviewers, Travel, Tourism, Health, and any B2C company.
Though Yelp is not the most preferred app when someone thinks of a social media platform, it does play a crucial role in enhancing your brand’s image. The reviews on Yelp provides a word-of-mouth confirmation about the high-quality product or service you offer to your customers. By encouraging positive reviews and replying to negative reviews, you can help improve your business reputation. It builds trust among your customers and creates a loyal customer base.
Demographics – Young people ranging from 13 to 29 years old
Number of users – 350 million monthly users
Target age and gender – Teenagers who are 13 to 17 years old
Best For – Product launches, creating brand awareness, online event
Good for these Types of businesses – Fashion, Event management, Food, Retail, Makeup, Cosmetics, Hotel, Entertainment, Automotive, Lifestyle.
If your target audience comprises mostly the younger generation, then Snapchat is one of the most effective social media platforms for your business. Millennials are adopting to Snapchat and are so loyal to them. Snapchat is an app that lets you share photos, videos, snaps, or stories with other users or to your Snapchat story. The key to success on Snapchat is the authentic content it offers that users cannot find on any other platform. Share content in a fun-filled way to see some good results.
Listed above are the top 8 social media platforms that we recommend. Hope, now you might know which social media platform is right for your business. Don’t have the time or know-how to manage them? Contact Wild Ads and let us know your marketing goals. We will help you decide your platform and create the best social media strategy. Worried about the budget? Do not fret. We also offer you advice on 10 Low-Cost Social Media Marketing Tactics that Work for your business. Grow your business like never before with the power of social media and with wild-ads.com.
In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing tactics for your startup or small business that can bring you more ROI? This article is definitely for you.
No social media marketing is complete without a kick-ass content. Content is the king of effective social media marketing. Even if content writing is not your cup of tea, hire an expert writer to ensure that you have great content on your blog consistently.
One of the most important tricks to win social media is to choose the right platform and target the right audience. For instance, if your target audience is professional people, choose LinkedIn. If your target audience is teenagers and college students prefer using Instagram and Snapchat. Therefore, you must choose who your audience is and target them via the right platform.
With over 2 billion active monthly users, it is one of the low-budget marketing tactics, that almost everyone can use. You can use Facebook to run unpaid ads or paid ads. With unpaid ads, you can have a limited reach. However, you have low-budget paid Facebook ad campaigns that can be cost-effective in the long run. To know more about how Facebook can enhance your business, read on “Best Time To Post On Facebook For Likes”.
AMA is one of the best tactics to connect with your customers and audience on a more personal level. It serves as a direct source of communication and increases your social engagement. You can host AMAs on Facebook, Instagram, Twitter, and more.
To make your content more appealing to your audience, follow this 70:20:10 rule. This is nothing but 70% of your content should include light, fun content, 20% of your content must be facts from other resources, and only the remaining 10% of your should be promotional. If you don’t have an idea of this, track your competitors’ content and see which posts are gaining more attention among the audience.
Social media marketing is a long-term commitment. You need to share content consistently at regular intervals and engage actively in conversations. The number of posts and the timing of the post can be decided based on the social media platform you choose. To decide on the right time to post, you can check the analytics of the platform by posting at different intervals and see what time gains the most attention and engagement.
Nothing draws the attention of people like free or discounted merchandise. You don’t need to burn a hole in your pocket to host contests. It is a great way to get the maximum number of shares. This can certainly improve your traffic and engagement. For instance, you can have a dedicated landing page for your contests where your audience can check out for the latest giveaways.
Another great addition to your low-cost social media marketing tactic is the use of video. It is included under this list because they do not need a high-end production or commercial to be effective. You can create different types of videos like your product or service highlight videos, instructional videos, video testimonials, and more. Video content is a great way to increase engagement and sales.
Not everyone will come across your old posts. A quick social media marketing tactic is to revamp all your old posts and publish it on LinkedIn, Medium, and Facebook. The power of publishing posts on these sites is often underestimated. But they are great to gain more attention, viewers, and engagement. A creative idea is to use all your unnoticed old blogs into a new e-book. You can know more about the most underestimated social media marketing tactics on ” Big Mistakes On Social Media Marketing & How To Overcome It”.
Influencer marketing is one of the trending marketing tools used by businesses to spread the word about their brand or product. You can join hands with influencers who have huge loyal followers. In the same way, you can collaborate with Instagrammers and local vloggers who could charge a nominal fee to post about your brand or product. Before choosing an Instagrammer or a vlogger, check out their number of followers, the average number of likes and comments, and their engagement rate.
With a limited budget, small businesses and startups often find it difficult to beat the competition in social media. However, with little innovation and creativity in using the right tactics, you can make your business reach new heights.
As a business entrepreneur, it is your duty to respond to Google reviews and engage with your customers. It helps to win over new potential customers as well as improve your search engine ranking. Responding to google reviews in a positive and polite manner makes your business hold a strong online presence.
1. Ensure timely response – Timely response from your side make the customers happy and let them know that you are active on your business and value all the customers.
2. Acknowledge the customer – Mention the customer’s name and thank them for their appreciations. Mentioning the name of the customers drag their attention and make them feel happy about giving them personal attention.
3. Be genuine on your replies – Going for the repeated response can be boring as well as look like a copy-pasted answer. Try to give genuine replies as per the customer’s review. They will be happy that you have gone through their review and taken efforts to give an authentic reply.
4. Guide them with some tips – When a customer has reviewed your specific service, go ahead acknowledging them as well as try giving them some tips to which benefits them as well as you. For instance, you can let them know about your other services and help them use it. Giving your customers useful tips related to their reviews encourage them to become your loyal customers.
1. Acknowledge the feedback – If a customer has faced a problem with your business, then you have to accept the fact and apologize right there. Thank him for notifying this issue so that you can make sure it doesn’t happen again. A response with regret will make old as well new customers believe in your business.
2. Take immediate action – Take immediate action to resolve the issue and let them know once done. Once you take necessary steps, make sure that you mention it on the review and make them understand that it will not repeat again. This approach let them the customers know that you consider your business seriously as well as value customers satisfaction.
3. Explain the fact – Sometimes the mistake might not be on your side. The issue might have occurred due to some misunderstanding also. In such cases, explain clearly.
Loyal customers are always a result of the pleasant experience they receive from your business. When you take effort and time out of your busy schedule and spend a while to respond to a customer’s queries or acknowledge their feedbacks, your business goes a long way.
Whether you’re dealing with positive or negative reviews, engaging will pay off for your Google ratings and your customer loyalty. Hence, respond to Google reviews to thank the customers for their positive reviews and acknowledge the negative reviews by sorting out the issues faced by the customers. Follow up some of the above useful tips to turn the potential customers into your loyal customers.
A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better.
Here are some simple, cost-effective and effective ideas that will help increase the lead generation for your website.
Not all the time a blog writing is going to help you generate leads. You should also try incorporating a video on your landing page or website. A well explained interactive video is going to increase conversion rates as well as leads.
When you explain your product or services in a simple and understandable manner, you are for sure going to grab the attention of the audience. Nowadays, people prefer clicking on a video to know about products/services visually, instead of reading the entire information in your blog.
Consumers have a magnetic attraction towards offers, so you can try out on videos emphasizing on the offers. You can also make a video with a highlighting title for explaining your offers so that your audience never miss out on the offers specified. So, get ready to prepare a quality explainer video that is engaging and interesting to educate your viewers completely about your product/service.
Testimonials act as a very powerful tool for increasing the leads. When the audience purchases your products or use your services and get satisfied with your brand, they tend to leave a testimonial. Such valuable testimonials from loyal customers are the trust being build for your business.
Some customers apart from leaving their positive feedbacks in the testimonials, also include some information about your product/service, which will be very useful for the other audiences who are looking to purchase from you. You can also portray your awards and recognition on your landing page which will also help in motivating the audience for using your services. So, if you have testimonials, put them on your website to witness more leads for your website. Please don’t include fake testimonials as they can be spotted easily by customers and have a negative impact on your potential customers.
A lot of websites have a live chat option. A lot of entrepreneurs don’t think of including this option on their website. They have an assumption that only e-commerce business generates sales with such live chats. It might be right as a customer support person addresses the customers who need clarification regarding the products.
Some businesses even use the live chat for taking pre-orders. But having live chat option on websites help even a small business to benefit from it. You can explain your services and guide them in using it. Nowadays, since you can integrate chat services with mobile phones, you can easily handle the customers and guide them from your phone. This approach is a simple and cost-effective tool that provides a pathway for a drastic increase in leads. This chat option takes the role of a salesperson in a shop in addressing the customers personally and explaining the nook and corner of your service. This way, your customers gain confidence even before purchasing your product or using your services. You make the customer’s purchase decisions easier by incorporating a live chat option. Also, the customers purchase the products or use your services confidently.
Social media is booming all over and act as the best platform, especially for business owners. A vast crowd uses social media every day. So, if you concentrate on growing your business here, you are sure to witness a huge number of leads for your website. You can start promoting your blogs and content in your Facebook, Instagram, Twitter, LinkedIn, and other social media sites, but make sure you post regularly.
Consistency is very important if you once start posting your blogs as the audience start expecting more from you. Also, providing the correct link that drives your customers to the appropriate page is important. When you don’t provide the correct link, they lose interest and hope on your services. Before your social presence for leads, make sure which blogs perform better for lead generation. You can optimize your high performing pages for keywords and link them externally as well as internally to increase traffic to your website.
Having a simple lead generation form that asks for the minimum but useful details from customers help increase the number of leads through your site. The lesser the information asked from the customers, the easier they feel to fill out details and also prefer making business with you.
Make sure you don’t trouble them much asking for their personal details on the very first step. Start off with the basic information then you can stress upon the personal details like the phone number. Lead generation forms with visual cues and offers help grab the customers attention and lead them to fill out the forms.
Have a reason for people to come back often and visit your page. Blogs are one such great ways for capturing the audience interest and make them come back for more. Your services and products alone are not going to help with the lead generations. There must be something interesting, engaging and informative that attract people towards your page. Irrespective of the type of business you run.
Start blogging on your website on topics related to your products/services. Then, start emailing them to your subscribers. You can also post your blogs on various social media platforms. You can provide links that direct the readers to your landing page. You can also try guest blogging on other sites. Whatever you do, try posting a quality blog which holds SEO strategy. This approach helps increase organic traffic and new leads.
Website credibility is one such important factor that helps increase conversion rates and leads. What can you do to increase your website’s credibility? You can try on influencer marketing apart from the above effective steps. Talk to some celebrities or micro-influencers to promote your brand. The audience believes and trusts the words of the celebrities and other micro-influencers. A recommendation from the influencers for your brand can help you reach a huge number of customers.
You can turn your leads into customers with effective nurturing efforts. Increasing traffic and lead generation is important for growing a business. You can incorporate the above ideas to improve both of them at a time, which further help in higher conversion rates for your website.
Once you get in touch with your leads, learn to understand about them and their needs. Also, try to deliver them valuable service and make them your loyal customers. Lead generations do happen overnight, so you need to wait for a while and keep optimizing your website to increase your leads and conversion rates.
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