Sales or Marketing, which team will help bridge that wide gap between the prospects and the business? Are they two different departments or are they the same? If different, what makes them unique?
Marketing and Sales are two different departments working hand-in-hand to gain leads and prospects. Marketing is the first pitch to reach wider audiences. A channel to voice out your views and establish your product. This medium helps kindle interest in people. This basically the first process.
Sales is a narrow medium. A direct link connecting to the targeted audience. Reaching out directly to the potentials and converting them to customers. This step generally comes after identifying the targeted audiences, which is basically after marketing.
Marketing is a wider medium. Say, you are advertising your products on social media. You find your targeted audience from your page’s traffic. Then comes in Sales. With the information collected about the targets, reaching out to them personally. The main goal of the sales team is to understand the customer demands and help them buy the product.
Now, let us see how we can differentiate the different aspects of sales and marketing in a business to comprehend their roles in each category,
|Channel||A private channel to get connected to the audience directly.||A common advertising channel to reach a wider set of audiences.|
|Target||The audience needs a product similar to the one you are selling. Here, you only need to persuade them into buying it. In short, you reach out to a set of known targets.||You don’t know who your potentials are. You need to establish your product and find out who your target audience could be. Your targets here are unknown, you need to find them using your marketing techniques.|
|Medium||Directly reach out to the audience through specific mediums.||A marketing medium where your advertisement could easily reach the targeted audiences. The most popular medium in this era is the digital market.|
There is no weighing balance between sales and marketing as they both weigh equal. They both when integrated together will help reach the business reach new heights. One important skill of running a good business is learning how to combine sales and market and work hand-in-hand.
A good marketing strategy kindles the interest of people. And, in today’s era, the digital market is a way to reach out to a wider audience easily.
Now, how can you make your product a well-known one? Here are ten sneaky ways to build your brand with digital marketing
Customer insights are the base for both marketing and sales. As mentioned earlier, sales and marketing go hand-in-hand, having a good business comes with a great marketing strategy and a good sales pitch. Market your product in such a way that they sell without any extra effort!
Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you?
These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are the first thing that attracts a person’s eye. Colors are one of the factors that help us to differentiate things. They are entitled with a sense of meaning.
Colors do have a specific role to play when it comes to marketing and sales. Come let’s dwell into the chromatic zone of marketing and sales.
Colors used for the website design are like two-sided knives. They can enhance the look and feel of your website. On the other hand, they can dim the complete website.
Staring from the anatomy of colors can help us understand more about the role of colors in our website. Understanding of color palette is not just limited to an artist’s territory, but also to content creators and digital marketing consultants. A knowledge about colors will be an eye-opener in regards to the right usage of colors to attract customers more effectively.
A color wheel / palette is a combination of primary, secondary, tertiary colors, and a combination of their tints, shades, and tones.
The above mentioned set of colors are broadly bracketed to cool and warm colors. Now, understanding these colors and choosing the right set of contrast colors to the webpage design is an important part.
Contrast colors will help distinguish the different segments of your webpage more prominently. This will increase the readability of the website. Also, the usage of right colors visually soothes the eye of the reader thus helping them intake more content. This will also help drive traffic to the website more frequently.
In a written format projected in 2d, colors add the ice to the cake. This visual experience provided by colors lays down the path to reach the customers heart.
Colors enhance the retainment value. Human cognition is a blend of various factors like perception, grasping, and processing. With right colors invoking the right emotions, it will become easy to grasp and process the content much more effectively. Something that captures the customers’ memory will stand out in the market for a longer duration.
A brand is recognized by its logo. What makes a logo attractive is the design and the colors used. Colors add meaning to these logos and help reach a larger crowd.
Now having discussed the importance of colors, let us move to colors that lure the customers the most.
Grabbing one’s attention and to prolongedly retain it is no child’s play. Colors help do this job. They pull the correct emotional string that helps sales and marketing reach high pitch. Come let’s look at a few commonly used colors that are proven to increase sales:
Red, as we all have been imbibed with, is the color of attention calling, danger, and power. It easily attracts the eye. This color arouses a sense of passion in people.
In marketing terms, red has been a globally recognized color for discounts. As the color is associated to invoke a sense of urgency, it is commonly used in the Buy Now buttons of e-commerce websites.
Use it wisely, too much of attention to the page will lose all the attention.
The things in blue evokes a feeling of serenity. The blue sky, the ocean, and all such things blue in nature. Blue denotes tranquillity.
In marketing terms, this color can be used in financial sites where trust is the key as the color evokes a sense of trustworthiness .
Use blue to project serious matters that require calm thinking.
Greenery is associated with prosperity. With green related to nature, they can mostly be used in product pages relating to organic things. As green could also denote good health, this color could also be used in promoting health related sectors.
Using green promotes right conscience and good will, but too much of green dilutes the attention needed.
This color denotes royal. White could be a universally used background screen color. However, it could be more than that. A sense of calmness can be brought with this color. Texts in white with an appropriate contrast color are more visible and appealing to the eyes.
Using the royal white in your website design is mostly unavoidable.
Black is one of the most commonly used font colors when it comes to website design. This color denoting bold holds a sense of authority. Like white, this color is also unavoidable when it comes to website designs.
While using this brawny color, ensure to understand the emotions of the intended audience of the locale you are addressing.
This bright color is majorly used to highlight an important aspect that needs major attention. This happy color promotes the mood of the viewers.
Using colors wisely is a smart move. Though the word ‘colorful’ attracts crowds, certain colors are associated with certain emotions of people belonging to certain regions. Using them with proper context is the key to best marketing. No digital marketing consultant would want to press the wrong emotional button!
Spread colors. Spread positivity. Grow your Market.
Virtuality is a new reality. Most of the people have found their true calling in their mobile phones. This is an era in which anything that appears on YouTube, Facebook, Instagram, Twitter, and Whatsapp becomes trending instantly. One condition – the content needs to be crisp with the support of right images and lure the target audience at first sight. This is where mobile marketing comes in to play.
Mobile Marketing is one of the roots of digital marketing with its aim to freeze the customers right where their presence is felt the most – hand gadgets a.k.a mobile phones. If pitched right, mobile marketing can provide customized, personalized, time, and locale-specific ads, thus ensuring to make your presence visible to the potential audience.
The blunt truth is many of us hate advertisements. The skip, next, and block are our favourite terms when it comes to advertisements. We tend to click the close button when the article is strikingly huge.
In today’s scenario, you need something that could keep your target audience engaged. Bring an emotional connection, something relatable about your advertisement, that would anchor the obstinate audience glued to your business promotion. This can be achieved with the help of mobile marketing.
With mobile marketing, you can very easily analyze customer touchpoints and can tailor your ads based on their preferences. We could also borrow hands from various digital marketing tools.
Understanding your target audience and gauging the pitch accordingly will help you entice people to your product. A few mobile marketing strategies in the air (or apparently the cloud) are:
Today’s smartphones are buzzed with N-number of apps. We could easily find an app for anything and everything we know and want to know. The apps download-record from one’s Google account will help us easily gauge the interest of that person and thereby spot the potential target and shoot out ads based on their requirements. You can also use the help of an SEO expert and digital marketing consultant here to get insights on which app works best for your product.
Most of today’s “grown-ups” are majorly addicted to games. Confined to the indoors, they walk freely on the virtual platform. This platform is not only for gamers but it is also an opportunity to strike the string of your marketing campaigns. The banner pop-ups, full-page image ads, and also the video ads in between the loading time are the major game marketing strategies used.
This method is a cardinal Google search advertisement that is built for mobile phones based on the web browser while using them for search.
We literally live in likes and talk in comments. With this chronicling higher day-by-day, displaying ads based on your user’s social media activity is a way to ring the bell of the potential customers’ door. You can also easily view insights of shared, viewed, liked, re-twitted, and bookmarked and can thereby analyze your customer touchpoints.
This diminishing marketing strategy was the starting point of mobile marketing, the normal broadcasting of text and multi-media messages.
This locale-specific marketing strategy is based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business. This method is hitting directly at the bull’s eye.
A few quick tips that might have your advertisement shine are:
With people always being on the run, it is vital to create succinct content that will lure them and make them stop. It should not be one another advertisement that they scroll without having a look or that YouTube video that irritates them. A catchy tagline with appropriate on-screen elements will help do the magic.
Keywords play an important role as it will help you create visibility. SEO expert might help you fetch the right words based on the product you are marketing. Include as many keywords as possible without deteriorating the essence of your content.
People are always ready to skip advertisements whenever possible. So keeping this in mind, ensure to make your audience connect to your advertisement in the first 15 seconds before they could get the chance to press the skip button.
Mobile marketing has a substantial amount of advantages, a few dissolving with the advantages of digital marketing.
Mobile phones are the most used device and mobile marketing gives us the most edge in the marketing world. Based on the above-discussed points and tips, dive straight into mobile marketing, and experience one of the most effective digital marketing medium.
Are you nescient in native advertising? Do not worry. You’re not alone. Native advertising has caused a sensation and you’ve might have heard about this term more frequently from your industry peers, tech buddies, digital marketing consultant. Native advertising is all the rage in digital marketing now. If you’re in the marketing industry, native advertising is something you should know about. Discover what native advertising is, types of native ads, and why you should care about them?
The term native advertising can sound confusing the first time you hear it. It is one of the most popular and hottest methods that has taken the advertising world by storm. To help you understand this mysterious advertising strategy, we will start with an example.
Envision you are surfing your favourite blog and reading on a topic, once you are finished, you find the website recommending you the other topics which you might be interested in. What if that content was not from the current blog and it is actually from another website altogether? If this inspires you and creates trust in you, then it means you’ve fallen for native advertising.
Native advertising is information-rich and visually appealing promotional or sponsored content that conceal the existence into the form and function of the platform they are displayed on. It helps the brand display the content in a non-salesy way. In simple words, native advertising is the ones that are native to the environment they appear on so that they don’t look different from the content surrounding it on the page.
Native ads are not intrusive but it sends an invitation to the user to engage with the valuable content if they feel compelled. Native ads are usually user-centred and focus mainly on the quality of the content.
Now, when you hear native advertising and content marketing, do you get confused with both these concepts? To be successful in digital marketing, you need to have a clear idea about what each is. This is why we would like to clarify the differences between the two.
Native advertising is a paid content that is disguised as organic content and inherently non-obtrusive. Content marketing, on the other hand, refers to creating and distributing valuable and relevant content to reach out to the target audience.
Native advertising is a content marketing strategy. Whereas, content marketing is a broader concept with a sales pitch.
Content marketing is personally owned by the business that is sharing it, while native ads are paid media that run on platforms that the business does not own.
The goal of content marketing is to raise brand awareness and position you as an expert in your field. Whereas, the ultimate goal of native advertising is to keep customers interested, build trust, and lead them to the type of content that the business owns.
Understanding the difference between these two concepts help you in choosing the right one for your business, investing in them, and marketing your business better.
If your native ad looks, feels and talks like an ad, then it’s not done right. Listed here are 3 key principles that will help you create a successful native advertising campaign.
1. Information-based rather than product-focused content
When it comes to native advertising, the first and foremost thing is to choose the direction of your content. Any content can take two directions – promotional direction and informational direction. Promotional direction focuses on highlighting a product or service. Whereas the informational direction focuses on entertaining and informing the user that is independent of the product or service. Content created for native advertising should be interesting, fun, and useful to the audience, which is the informational direction.
Native advertising content can take any form like text, video, or others. Ensure that you choose the right platform for your native advertising based on the format of your content. For example, if you choose a video format for your native ad, then choosing a platform that hosts the same format will be the ideal choice. So, in this case, you can choose YouTube to display your native video ad. This way, you can make the content look more adapted to the platform and will increase its credibility.
Irrespective of the platform and format you choose for your native advertising, you should not forget to inform the readers with terms like “Sponsored”, “Recommended”, “Promoted”. Ensure that you include your brand logo and name. These features must be visible to the readers to help them identify and it should also appear on all pages viewed by the user.
In general, many marketers say that native advertising is more effective than traditional display advertising. But, in what way? The following points can give you the answer to this question
1. As advertisers know that users already enjoy the format in which the native ad will be presented, native ads offer a great opportunity for unique exposure and high engagement.
2. Due to their adaptability, native ads receive 5-8 times higher CTRs than banner ads. This, in turn, leads to lower costs per click and cost per customer acquisition.
3. Native ads are considered to be more compelling when compared to banner ads.
4. Personalized targeting through programmatic native advertising is another key advantage of native advertising that could win more new customers.
5. Beyond the native ad, the click-through content receives a high engagement, which in turn increases brand loyalty.
Similar to any other form of advertising, native advertising has different formats and each has its own set of benefits. Previously, the Interactive Advertising Bureau (IAB) has discovered 6 core types of native ads, but in their latest playbook, they have featured 3 core types of native ads. And any native ad that does not fit into the below three types of ads is called a custom ad.
1. In-Feed/In-Content Native Ads
2. Content Recommendation Ads
3. Branded/Native Content
In this section, let’s have an in-depth look at all types of native ads.
1. In-Feed Ads
In-feed ads are sponsored posts that appear within a website’s natural environment. These are paid placements and appear in-line with the similar formats of all the other content of the publication. They differ from site to site as they adapt and adjust to each site’s unique user experience.
2. Content Recommendation Widgets
When you’re reading a blog and at the end of the page you find a few more blogs posted under the headings like “Recommended for you” or “You might also like” or “Sponsored Stories”, then you’re looking at content recommendation ads. These recommendations are paid links administered by content amplification networks. These networks help in boosting your brand’s content by placing them on the site with like-minded audiences.
3. Paid Search
Paid search ads are a more popular type of native ads. Paid search ads appear at the top and bottom of the search engine results page that is made to look like organic search results.
4. Promoted Listings
Also known as in-feed product ads, these ads appear mostly on eCommerce websites. These ads let the sellers promote their products based on the search query without interrupting the shopping experience of the users. These ads generally appear in category, product, or search results page.
5. In-Ad With Native Elements
These ads look like any other ad that you see online, but it has great contextual relevancy to the site they appear on and the content they appear next to. You can also see them in an ad banner or container. For example, a health blog would publish ads by brands in the healthcare or food industry.
6. Custom Ads
The IAB has defined the term “custom ads” for all the other types of contextual native ads that don’t fit in any of the above specific formats. For example, creating a new filter in Snapchat is an example of a custom native ad. can appear within your app interface, such as a new filter in Snapchat.
Unlike other forms of advertising, native ads on social networks can build social proof through likes, comments, and shares. This increases the credibility of your brand and brings in more new opportunities for your business.
Not all ads posted on social media platforms become native ads. It is the content and furnished that makes it a native ad. If a social ad promotes content and if it blends in with the surrounding content, then it is called native ads on social media.
How to use native ads on social media platforms can seem confusing because each social media network differs from one another. Each has its own way of creating and presenting ads. Listed below are a few examples of native social ads in different social media networks.
1. Facebook Sponsored Post
A sponsored post is a paid post to show up your content in followers’ news feed the next time when they are active.
2. Twitter Promoted Tweets
Through promoted tweets, you can present your best content to your followers as well as to other people. The promoted tweet will appear in the user’s timeline if Twitter finds it relevant to the user.
3. Youtube Trueview Ads
TrueView ads are another example of native ads on social media platforms. These ads appear very naturally on the YouTube platform and they generally play before, after, or during a video on YouTube.
4. Linkedin Sponsored Updates
LinkedIn’s sponsored update looks like a regular one except for the tag “Sponsored”. It brings highly qualified traffic and serves as a great way to expand your reach and connect with the target audience.
Native advertising is not an onerous process. It’s as simple as you create any other digital marketing campaign. So let’s dive in and look into these 7 steps to create an awesome native advertising campaign.
1. Set Your Goals
First things first. Set your campaign goal as building brand awareness or generating leads or increasing website traffic or any other goal that suits your business purpose and objectives. Once you determine your goals, choose the right KPIs for measuring your success.
2. Define Your Audience
Now that you’ve set the goal, know who your target audience is. You should define who wants to see or read your content. This will help you in delivering the right content to the right people at the right time and in the right place. You can target ads based on age, gender, location, and more.
3. Choose The Platform
There are various platforms that provide you access to different websites that run native ads. There are a few things to consider when choosing a platform like the relevance of the site, the amount of reach of your content, audience demographics, and others.
4. Generate The Right Content
Like in any other marketing, content plays a crucial role in the native advertising campaign. Develop content with the audience in your mind. Craft content that is relevant, attractive, informative, problem-solving, and unique to attract a huge audience.
5. Allocate Budget
Know how to strategize your budget on native ads. Decide whether you should choose Cost Per 1000 Impressions (CPM) or Cost Per Click (CPC). Once you have decided on CPM or CPC, find out your ideal CPM or CPC, and allocate your daily spending limit and your overall budget. Always it is advisable to start with a higher CPM or CPC.
6. Measure Results
Track your results to know how your ads are performing. Learn about your page views, engagement, impressions, and other metrics. Measuring your results helps in knowing how you are progressing towards your goal.
To ensure that you are getting the most out of your native ads, continue testing, and optimizing the different elements of your native ads. Try a new call to action, a new title, or a new image.
Native advertising is a trending marketing tactic. It’s a great way to steal more audiences and develop online credibility for your brand without burning a hole in your pocket. To make your native advertising more successful, study each platform, adapt and diversify your content, along with transparency for the users. It requires great time, patience, and effort to create a native ad campaign.
If you require the help of an expert in developing a successful native advertising campaign, don’t hesitate to contact a digital marketing consultant.
In 2021, there is no longer any question that social media is a necessary marketing tool for businesses. Every company needs a strong online presence. To make your business more successful, one thing is certain – you need to market your business. In this digital world, social media channels, trends, and practices keep changing.
With so many social media sites available today, which one you leverage plays a crucial role in defining your social media marketing success. It is revealed that one of the main causes of a failed social media marketing is choosing the wrong social media platform. In an ideal world, you can choose all the platforms. Being a business owner with a long to-do list, however, you don’t have enough time, resources, and money to do so.
“With limited resources, which social media platform should my business be on?” – The tricky question
This is probably the first question that any business owner asks when he/she decides to start with social media marketing for the business. The answer to this question is complicated, but there are 3 key factors based on which you can decide the ideal social media platform for your business.
1. What is your industry? B2B, B2C, or both?
2. Who’s your target audience?
3. What’s your overall social media goals?
If you know the answer to these three questions, it’s easy to pick up a solid two or three social media platforms to market your business.
To save you time and help you prioritize, from Facebook to Snapchat, we’ve broken down the best social media platforms that you can choose based on the above said 3 key factors.
Demographics – Men and Women aged 18+
Number of users – More than 2 billion
Target age and gender – Men and Women ranging from 25 to 55+
Best For – Link clicks, event registrations, word-of-mouth marketing
Good for these Types of businesses – Fashion, Auto, E-commerce, Non-profit organizations, Marketing, Sports, Health and Wellness, Local brick and mortar store, and any B2B company.
You can find just about anyone on Facebook. That means that almost every target customer has a Facebook account, which is why you need to have a Facebook account for your business, irrespective of what other channels you are using for your business. Moreover, Facebook is also considered a local SEO signal which means search engines consider your Facebook business profile when they display local search results.
Demographics – Men and Women aged between 18 to 49
Number of users – 330 million monthly users
Target age and gender – Men and Women ranging from 18 to 29 years
Best For – Link clicks, engagement, foot traffic
Good for these Types of businesses – Retail, Nonprofits, Newspaper and media outlets, Fashion, Retail, SaaS companies, marketing companies, sports-related businesses
A great advantage of using Twitter for business is that you can get a lot of followers for your brand when compared to any other social media site. Another important differentiating trait of Twitter is – customer service. If your business has an appreciative customer service, you can use this platform to attract customers. Always remember that the followers of your brand on Twitter will be more interested in offers, contests, and exclusive discounts. So try pushing your products through deals.
Demographics – Men and Women aged between 25 to 64
Number of users – 303 million monthly users
Target age and gender – Men and Women ranging from 25 to 45 years
Best For – Link clicks, event registrations
Good for these Types of businesses – Employment, Science and technology, Luxury goods and services, Software providers, Legal, Marketing, IT, and any B2B company.
LinkedIn is typically the best platform for B2B businesses, and particularly if your goal is lead generation. In terms of professionalism, it is a great platform for employers and employees to get connected on a professional level than on any other platform. LinkedIn can help increase customer’s trust in your brand, become a leader in your niche, build authority, and get more leads for your business.
Demographics – Men and Women aged between 18 to 64
Number of users – More than 1 billion
Target age and gender – Women ranging from 18 to 35 years
Best For – Foot traffic, engagement, word-of-mouth marketing
Good for these Types of businesses – Restaurants, arts and crafts, clothes and fashion, beauty, food, photography, architecture, technology, event planners, and any B2C company.
With a majority of users under the age group of 25, it is the best platform to target young demographics. Instagram is a photo app owned by Facebook and this integrates your Insta account with your Facebook account. Photos and short videos with a small amount of text do exceptionally well on Instagram. Posting high-quality photos that narrate a story makes an excellent option for creating brand awareness and engagement. If you don’t have a visual product, sorry to say, look out for some other platform.
Demographics – Men and Women ranging from 18 to 65+
Number of users – 2 billion monthly users
Target age and gender – Men and Women aged between 18 to 34 years
Best For – Launching or promoting products, creating brand awareness, monitoring feedback, providing customer service
Good for these Types of businesses – Education, Retail, Marketing, Videography, Entertainment, Artists, Event promoter, and any B2C or B2B company.
Alike Instagram, Pinterest, and Snapchat, YouTube is the best platform for publishing visual content. Being owned by Google, it is the 2nd biggest search engine in the world. It is best to put up product reviews, instructional videos, and similar kinds of content. Once you upload a YouTube video, it starts showing up in Google search results. Thus, without having to spend any extra money on advertising, your business can get higher rankings and ultimately leads.
Demographics – Women aged between 18 to 64
Number of users – 300 million monthly users
Target age and gender – Women ranging from 18 to 45 years
Best For – Link clicks
Good for these Types of businesses – Fashion, Food, Beauty, Interior design, Travel, Arts and crafts, Home and garden, and any DIY.
If your business falls under the creative category, Pinterest is a must for your business. Pinterest is a place to share visual content, including everything from a scarf to an infographic. If you have your target audience on Pinterest and if you can bring life to your brand via pictures, Pinterest works best for you. The way the pin works are great for promoting your blog posts and products.
Demographics – Men and Women ranging from 18 to 55+
Number of users – 178 million monthly users
Target age and gender – Men and Women aged between 35 to 44 years
Best For – Link clicks, word-of-mouth marketing
Good for these Types of businesses – Restaurants, Bloggers, Reviewers, Travel, Tourism, Health, and any B2C company.
Though Yelp is not the most preferred app when someone thinks of a social media platform, it does play a crucial role in enhancing your brand’s image. The reviews on Yelp provides a word-of-mouth confirmation about the high-quality product or service you offer to your customers. By encouraging positive reviews and replying to negative reviews, you can help improve your business reputation. It builds trust among your customers and creates a loyal customer base.
Demographics – Young people ranging from 13 to 29 years old
Number of users – 350 million monthly users
Target age and gender – Teenagers who are 13 to 17 years old
Best For – Product launches, creating brand awareness, online event
Good for these Types of businesses – Fashion, Event management, Food, Retail, Makeup, Cosmetics, Hotel, Entertainment, Automotive, Lifestyle.
If your target audience comprises mostly the younger generation, then Snapchat is one of the most effective social media platforms for your business. Millennials are adopting to Snapchat and are so loyal to them. Snapchat is an app that lets you share photos, videos, snaps, or stories with other users or to your Snapchat story. The key to success on Snapchat is the authentic content it offers that users cannot find on any other platform. Share content in a fun-filled way to see some good results.
Listed above are the top 8 social media platforms that we recommend. Hope, now you might know which social media platform is right for your business. Don’t have the time or know-how to manage them? Contact Wild Ads and let us know your marketing goals. We will help you decide your platform and create the best social media strategy. Worried about the budget? Do not fret. We also offer you advice on 10 Low-Cost Social Media Marketing Tactics that Work for your business. Grow your business like never before with the power of social media and with wild-ads.com.
When you need to take a copy of an important document, do you call it a photocopy or “Xerox”? When your friend is on the lookout for a piece of important information do you ask him to use the search engine or “Google” it? These terms are known as “generic trademarks” or “proprietary eponyms” and they are the vertex of brand awareness. These brands have become so popular that they have replaced the generic terms for similar products. If a brand name becomes a generic trademark, it is the pinnacle of brand awareness.
Is it important to brand your business? What’s the worth of digital branding? Find out the answers from this article
There’s a huge difference between the brand name and branding. Your brand name is tangible, whereas branding exists in the mind of the consumers. Branding is anything that helps your target customers instantly acknowledge your brand. Branding is how people recognize you as a company. Traditionally, a brand was recognized using its logo, slogans, name, and advertisements. But, in this digital world, a brand without a digital presence is considered as a beautiful car without tires.
Digital branding is a combination of internet branding and digital marketing. It is how you build and promote your brand online through various sources like websites, social media sites, apps, and more. Digital branding lets your brand well-known to anyone, anywhere in the world, anytime.
Why should someone choose a specific home cleaning service company when there are a lot of other companies who do the same thing? Why most people prefer a particular online shopping site for their shopping needs? They choose those companies because of the strong feeling that they build up around their brand. This feeling among the target audience is what impels the buying decision.
If you don’t have branding, you cannot make them feel anything. Digital branding has provided a golden opportunity for businesses to reach the target audience in a very short period. Digital branding increases your company visibility online by over 400%, which leads to improved traffic, leads, conversions, and sales.
Though there’s no quick-fix for making your brand name a generic trademark, here are 10 ways to build a brand through digital marketing.
Any business, irrespective of its size revolves around its customers. Knowing who your target audience is as important as getting new customers and maintaining a relationship with them. You should have a clear understanding of what the consumers want. Customer’s preferences are flexible and they keep changing from time to time. It is essential to stay updated with your customers’ preferences so that your brand’s values can be directed towards its audience persona.
75% of digital marketers use influencer marketing these days. Find friends in high places or existing influencers in your industry and get help from them to boost your brand awareness. The idea is to make them spread the word about your business for you. You can ask the influencers to review your business, put up social media posts, and more. You can also build up valuable partnerships with influencers who can help your business long-term.
A report states that 93% of the online experience starts with a website. Thus, it becomes crucial to have a strong website presence that creates a good brand impression for first-time visitors. Ensure that your website reflects your brand identity. Right from the color scheme to web design and images everything should act as your brand identity. Remember, you have only a few seconds to attract your visitors and show them why they should prefer your brand over others.
A winning combination of SEO+SEM strategy can help you build a strong online presence and rank higher on search engines. A combination of the two can increase the organic traffic and drive visitors that are looking for products and services offered by you. Moreover, the higher your website ranks, the more the trust it builds among your potential customers. Implementing a well-planned SEO+SEM strategy can help build your brand more effectively and increase your revenue significantly. You can approach an SEO company who can build up a well-planned strategy and provide you with some worthwhile digital marketing tips.
Again, another great way to get your brand well-known online is content. Content is the only way through which you speak to your customers. It helps in creating the brand personality you want your audience to perceive. Ensure that your content is valuable and appealing. If your content fails to inform the customers to make informed choices, then they will move towards a different brand. Irrespective of the type of content, good content creates brand reputation, earns natural backlink, increases traffic, and leads.
People nowadays spend a huge amount of their time on social media, which presents a great opportunity for businesses to market their brand online. With the increasing number of social media sites, it is imperative that you understand the pros and cons of each and choose a platform wisely. Know where your target audiences hang and focus on those platforms. For example, if you’re into creative industries or run a photo studio, you can choose Instagram. If you’re a B2B company, you can choose Twitter.
Want to be an indelible brand? Use video content to tell your story. Videos are a great way to speed up the growth of your brand online. If you want to increase your engagement online, invest in personalization. People are driven by emotions and when you create emotionally moving and compelling videos, that can help your brand connect with your customers at a more personal level. It can also build credibility for your brand online.
Social listening is another important factor in building your brand online. You need to pay attention to what people are discussing your brand online. Have a comprehensive insight into your audience. Know what their expectations are and respond to their comments and reviews. When something goes wrong to make efforts to set them right. You can also use Google Analytics to gain more insight into how your audience perceives your brand.
Integrated marketing is the process of combining various promotional mix elements to communicate with your target audience. Integrated marketing insists that it is important to understand that different channels have different types of audience and are better suited for different types of messaging due to their distinct pros and cons. You should optimize the ad campaigns accordingly while the overall feel of the content remaining consistent. This will enhance your brand’s voice and increase overall awareness of your brand.
Webinars and contests are one of the best ways to build brand awareness and position yourself as an industry leader. You will not believe that it could generate 35% of your followers and bring in 1000s of leads for your business. For a successful online business, you need to generate leads that can be converted into sales. Running a webinar or social media contest can help you with this.
The whole concept of digital branding is a long-term process and might seem a little ambiguous. But, the more consistent you are with these basic branding strategies the more likely you can improve your brand awareness. Digital Branding, when done correctly, will reduce your acquisition costs and increase return on investments to a considerable extent.
In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing tactics for your startup or small business that can bring you more ROI? This article is definitely for you.
No social media marketing is complete without a kick-ass content. Content is the king of effective social media marketing. Even if content writing is not your cup of tea, hire an expert writer to ensure that you have great content on your blog consistently.
One of the most important tricks to win social media is to choose the right platform and target the right audience. For instance, if your target audience is professional people, choose LinkedIn. If your target audience is teenagers and college students prefer using Instagram and Snapchat. Therefore, you must choose who your audience is and target them via the right platform.
With over 2 billion active monthly users, it is one of the low-budget marketing tactics, that almost everyone can use. You can use Facebook to run unpaid ads or paid ads. With unpaid ads, you can have a limited reach. However, you have low-budget paid Facebook ad campaigns that can be cost-effective in the long run. To know more about how Facebook can enhance your business, read on “Best Time To Post On Facebook For Likes”.
AMA is one of the best tactics to connect with your customers and audience on a more personal level. It serves as a direct source of communication and increases your social engagement. You can host AMAs on Facebook, Instagram, Twitter, and more.
To make your content more appealing to your audience, follow this 70:20:10 rule. This is nothing but 70% of your content should include light, fun content, 20% of your content must be facts from other resources, and only the remaining 10% of your should be promotional. If you don’t have an idea of this, track your competitors’ content and see which posts are gaining more attention among the audience.
Social media marketing is a long-term commitment. You need to share content consistently at regular intervals and engage actively in conversations. The number of posts and the timing of the post can be decided based on the social media platform you choose. To decide on the right time to post, you can check the analytics of the platform by posting at different intervals and see what time gains the most attention and engagement.
Nothing draws the attention of people like free or discounted merchandise. You don’t need to burn a hole in your pocket to host contests. It is a great way to get the maximum number of shares. This can certainly improve your traffic and engagement. For instance, you can have a dedicated landing page for your contests where your audience can check out for the latest giveaways.
Another great addition to your low-cost social media marketing tactic is the use of video. It is included under this list because they do not need a high-end production or commercial to be effective. You can create different types of videos like your product or service highlight videos, instructional videos, video testimonials, and more. Video content is a great way to increase engagement and sales.
Not everyone will come across your old posts. A quick social media marketing tactic is to revamp all your old posts and publish it on LinkedIn, Medium, and Facebook. The power of publishing posts on these sites is often underestimated. But they are great to gain more attention, viewers, and engagement. A creative idea is to use all your unnoticed old blogs into a new e-book. You can know more about the most underestimated social media marketing tactics on ” Big Mistakes On Social Media Marketing & How To Overcome It”.
Influencer marketing is one of the trending marketing tools used by businesses to spread the word about their brand or product. You can join hands with influencers who have huge loyal followers. In the same way, you can collaborate with Instagrammers and local vloggers who could charge a nominal fee to post about your brand or product. Before choosing an Instagrammer or a vlogger, check out their number of followers, the average number of likes and comments, and their engagement rate.
With a limited budget, small businesses and startups often find it difficult to beat the competition in social media. However, with little innovation and creativity in using the right tactics, you can make your business reach new heights.
As a business entrepreneur, it is your duty to respond to Google reviews and engage with your customers. It helps to win over new potential customers as well as improve your search engine ranking. Responding to google reviews in a positive and polite manner makes your business hold a strong online presence.
1. Ensure timely response – Timely response from your side make the customers happy and let them know that you are active on your business and value all the customers.
2. Acknowledge the customer – Mention the customer’s name and thank them for their appreciations. Mentioning the name of the customers drag their attention and make them feel happy about giving them personal attention.
3. Be genuine on your replies – Going for the repeated response can be boring as well as look like a copy-pasted answer. Try to give genuine replies as per the customer’s review. They will be happy that you have gone through their review and taken efforts to give an authentic reply.
4. Guide them with some tips – When a customer has reviewed your specific service, go ahead acknowledging them as well as try giving them some tips to which benefits them as well as you. For instance, you can let them know about your other services and help them use it. Giving your customers useful tips related to their reviews encourage them to become your loyal customers.
1. Acknowledge the feedback – If a customer has faced a problem with your business, then you have to accept the fact and apologize right there. Thank him for notifying this issue so that you can make sure it doesn’t happen again. A response with regret will make old as well new customers believe in your business.
2. Take immediate action – Take immediate action to resolve the issue and let them know once done. Once you take necessary steps, make sure that you mention it on the review and make them understand that it will not repeat again. This approach let them the customers know that you consider your business seriously as well as value customers satisfaction.
3. Explain the fact – Sometimes the mistake might not be on your side. The issue might have occurred due to some misunderstanding also. In such cases, explain clearly.
Loyal customers are always a result of the pleasant experience they receive from your business. When you take effort and time out of your busy schedule and spend a while to respond to a customer’s queries or acknowledge their feedbacks, your business goes a long way.
Whether you’re dealing with positive or negative reviews, engaging will pay off for your Google ratings and your customer loyalty. Hence, respond to Google reviews to thank the customers for their positive reviews and acknowledge the negative reviews by sorting out the issues faced by the customers. Follow up some of the above useful tips to turn the potential customers into your loyal customers.
A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better.
Here are some simple, cost-effective and effective ideas that will help increase the lead generation for your website.
Not all the time a blog writing is going to help you generate leads. You should also try incorporating a video on your landing page or website. A well explained interactive video is going to increase conversion rates as well as leads.
When you explain your product or services in a simple and understandable manner, you are for sure going to grab the attention of the audience. Nowadays, people prefer clicking on a video to know about products/services visually, instead of reading the entire information in your blog.
Consumers have a magnetic attraction towards offers, so you can try out on videos emphasizing on the offers. You can also make a video with a highlighting title for explaining your offers so that your audience never miss out on the offers specified. So, get ready to prepare a quality explainer video that is engaging and interesting to educate your viewers completely about your product/service.
Testimonials act as a very powerful tool for increasing the leads. When the audience purchases your products or use your services and get satisfied with your brand, they tend to leave a testimonial. Such valuable testimonials from loyal customers are the trust being build for your business.
Some customers apart from leaving their positive feedbacks in the testimonials, also include some information about your product/service, which will be very useful for the other audiences who are looking to purchase from you. You can also portray your awards and recognition on your landing page which will also help in motivating the audience for using your services. So, if you have testimonials, put them on your website to witness more leads for your website. Please don’t include fake testimonials as they can be spotted easily by customers and have a negative impact on your potential customers.
A lot of websites have a live chat option. A lot of entrepreneurs don’t think of including this option on their website. They have an assumption that only e-commerce business generates sales with such live chats. It might be right as a customer support person addresses the customers who need clarification regarding the products.
Some businesses even use the live chat for taking pre-orders. But having live chat option on websites help even a small business to benefit from it. You can explain your services and guide them in using it. Nowadays, since you can integrate chat services with mobile phones, you can easily handle the customers and guide them from your phone. This approach is a simple and cost-effective tool that provides a pathway for a drastic increase in leads. This chat option takes the role of a salesperson in a shop in addressing the customers personally and explaining the nook and corner of your service. This way, your customers gain confidence even before purchasing your product or using your services. You make the customer’s purchase decisions easier by incorporating a live chat option. Also, the customers purchase the products or use your services confidently.
Social media is booming all over and act as the best platform, especially for business owners. A vast crowd uses social media every day. So, if you concentrate on growing your business here, you are sure to witness a huge number of leads for your website. You can start promoting your blogs and content in your Facebook, Instagram, Twitter, LinkedIn, and other social media sites, but make sure you post regularly.
Consistency is very important if you once start posting your blogs as the audience start expecting more from you. Also, providing the correct link that drives your customers to the appropriate page is important. When you don’t provide the correct link, they lose interest and hope on your services. Before your social presence for leads, make sure which blogs perform better for lead generation. You can optimize your high performing pages for keywords and link them externally as well as internally to increase traffic to your website.
Having a simple lead generation form that asks for the minimum but useful details from customers help increase the number of leads through your site. The lesser the information asked from the customers, the easier they feel to fill out details and also prefer making business with you.
Make sure you don’t trouble them much asking for their personal details on the very first step. Start off with the basic information then you can stress upon the personal details like the phone number. Lead generation forms with visual cues and offers help grab the customers attention and lead them to fill out the forms.
Have a reason for people to come back often and visit your page. Blogs are one such great ways for capturing the audience interest and make them come back for more. Your services and products alone are not going to help with the lead generations. There must be something interesting, engaging and informative that attract people towards your page. Irrespective of the type of business you run.
Start blogging on your website on topics related to your products/services. Then, start emailing them to your subscribers. You can also post your blogs on various social media platforms. You can provide links that direct the readers to your landing page. You can also try guest blogging on other sites. Whatever you do, try posting a quality blog which holds SEO strategy. This approach helps increase organic traffic and new leads.
Website credibility is one such important factor that helps increase conversion rates and leads. What can you do to increase your website’s credibility? You can try on influencer marketing apart from the above effective steps. Talk to some celebrities or micro-influencers to promote your brand. The audience believes and trusts the words of the celebrities and other micro-influencers. A recommendation from the influencers for your brand can help you reach a huge number of customers.
You can turn your leads into customers with effective nurturing efforts. Increasing traffic and lead generation is important for growing a business. You can incorporate the above ideas to improve both of them at a time, which further help in higher conversion rates for your website.
Once you get in touch with your leads, learn to understand about them and their needs. Also, try to deliver them valuable service and make them your loyal customers. Lead generations do happen overnight, so you need to wait for a while and keep optimizing your website to increase your leads and conversion rates.
Your online presence is the heart of your business and your website is the first point of contact for your potential customers online. So, you need to have a website that attracts them and build credibility around your brand. Websites are not something that you build once and then forget it forever.
Your website should be updated frequently to keep pace with the technological changes, showcase your brand, meet users’ needs, and promote your business. If you’ve noticed that your website hasn’t brought you any new business, in the long run, it’s time for a tweak or a total overhaul of your website. Website redesign services can be exorbitant, but it’s worth the investment in the long run. Uncertain if its time for a website redesign? Check out for these 6 signs.
Business changes with time and so has to be your website. If you’ve started offering something new or different or you’ve undergone a logo revision or updated your company’s mission and goals, that should be reflected on your website. Your website is the online storefront of your brand, therefore every element on your website must reflect your business’s brand. Visitors to your website should be able to understand what type of business it is and what are your offerings. If you feel your website isn’t aligned with your current brand or offerings, it’s time to redesign your site.
Looks matter the most when it comes to websites. If a visitor finds your website visually unappealing they are not going to navigate through your site. A visually outdated website implies that you are not updated with the current trends and technologies and you are most likely losing your prospective customers. Scrutinize your competitors’ website to know how they are staying relevant online. Ensure that your website has a good visual design, high-quality content, and a call to action. If your website looks outdated, it’s a good sign to redesign it now.
Navigation plays an important role in improving your website’s performance. Important pages of your website should be easy to find by the visitors. For example, products or services offered, contact us, and help. Even first-time visitors should be able to find out specific content with as little effort as possible. The goal of your website should be to engage your visitors and convert them into your customers. If you find navigation difficult on your site, that’s a pointer that your website needs an update.
One of the biggest red flag that signals that your website needs a squeeze is a low conversion rate and a high bounce rate. Both of these indicate a negative user experience on your site. If your visitors are not fulfilling the action which you want them to complete, you would probably notice a low conversion rate. There could be various reasons why the visitors are leaving your site without getting engaged like poor quality content, difficulty in navigation, and others. Low conversion rate and high bounce rate are detrimental for your business, so if you witness it, then perhaps your website needs a redesign.
With the increasing usage of smartphones and other mobile devices, a mobile responsive site has become a necessity. If your website doesn’t accommodate itself to mobile devices, you are certainly losing out on your potential customers. Moreover, if your website is not mobile-friendly, Google will ding your search engine rankings. So it should be a priority to make your website mobile responsive.
One of the effective strategies to strengthen your brand loyalty and boost sales is to include customer reviews on your website. Customer reviews that are incorporated into your websites serve as the most influential marketing tool. Through reviews, you can establish credibility and exhibit your success that can convert more prospects into customers. If your website doesn’t have customer reviews, now it’s time to redesign your website and showcase these powerful stories.
An effective website is significant to the success of any business. If you experience any or all of these signs on your website, it’s time to consider redesigning your website. A website redesign can feel like a daunting task, but it could bring you more business now and later. If you think your website needs a redesign, contact a website development company who can offer the best website redesign services.
Rebranding is more like reestablishing or rebuilding your product or service by varying the aesthetic layer like logo, name, or slogan. Rebranding does not have any scheduled time plot. It just happens when the market demands. So, a few such scenarios where rebranding becomes an absolute necessity are detailed in the upcoming sections.
In this scenario, the new name of the company could plausibly be formed by combining the former names. The same applies to the logo as well. For instance, when the two popular airline players Continental Airlines and United Airlines merged their companies back in 2010, they decided to retain the name as United Airlines and the logo of the global Continental icon. After a few years, they decided to rebrand the name again to United.
When a company is acquired by another company, rebranding becomes an essential tool. This is done to announce to the world about the change. A few companies that went through rebranding after acquisition includes Siri after being brought by Apple and Procter & Gamble became Gillette.
Other than merging of companies and company acquisition, sometimes rebranding comes into play even when a company is taken over by a fresh mind and the fresh mind seeks to have a refreshing revamp. Let us take the example of “The Huffington Post”. The company initially got rebranded in 2011 as HUFFPOST and later again in 2017 when the company’s CEO Arianna Huffington resigned and Lydia Poll Green took over the helm. In this case, not only was there a minor rebrand to the logo or the name but a major revamp to the company’s website as well. So when there are fresh minds, fresh thoughts brew.
A few times, the company might have taken a move with something in mind but might have ended up with something else. Now, the undesired results would create a wrong image that starts to send wrong signals to the customers about the product. In such cases, rebranding is vital for regaining the lost market. We could consider the example of Burberry. They had lowered their prices in the 90s to gain popularity. However, unexpectedly this move yielded an opposite outcome that was not desired. The low prices of the product made it accessible even to the cardinal man, making the high-class people feel the brand unworthy. This led to a steep decrease in the market. They took this hurdle as an opportunity and rebranded their brand, Changed the logo and scaled laterally high back.
Change is inevitable and is constant as is the likes of the customers. Their preferences and needs change over time and every brand needs to stay inline. For example, MTV – a popular TV brand among the 80s and 90s teens, got revamped as the 80s and 90s teens got prompted as adults. The target audience of MTV got shifted to the current generation teens and they had to strategize accordingly. They decided to rebrand their logo to showcase to the world that they are flexible with the current generation needs.
A crystal clear mission statement is imperative for a company’s branding. However, sometimes there are instances when you will have to deviate from the mission stated initially as the product advances. An example of one such case is the Airbnb product, an alternative stay for vacations and experiences away from home. They started off as an app to help the budget travellers a spare couch to rest upon. As the people started to demand upscale places to put at, the company had to shift from offering extra couches to beachfront homes. This intern demanded a rebranding. They had revamped to get a new logo and an upbeat slogan to adapt to their new mission.
Many times when a brand becomes obsolete, rebranding acts as a customer arresting move to capture the latest and updated demographic. The company needs to stay arrested in the customer’s mind and for which publicity plays a major role. One such example is Apple. The company has changed its logo tone now and then to stay put with the current moods. They retained their famous Apple logo and made moderation to the colour of the logo several times.
Now, if your company has gone through any of the above scenarios, then it is high time to get rebranded. A guide to rebranding involves the below 12-steps.
Step 1: Reanalyze your company’s mission and values. Check if it matches your current product and marketing trend.
Step 2: Reanalyze your demographic. What type of clientele do you or your brand target? Check if your brand appeals to your target demographics.
Step 3: Create focus groups with customers and hear out their opinions on your current brand.
Step 4: Research the market and check the relevance of your company branding. Check your competitors and their marketing strategies.
Step 5: Brainstorm ideas to rebrand your brand and stay relevant to your product.
Step 6: Rewrite your mission statement to fulfil the current scenario.
Step 7: Redesign your logo, decide patiently and have numerous options.
Step 8: Redesign all your marketing materials.
Step 9: The above step includes revamping all your product style guides.
Step 10: Redesign your website or your application’s User Interface.
Step 11: Inform your customers about the rebranding.
Step 12: Relaunch your brand again.
Now, revisit your product and sway the 12-step magic wand if you feel the need for rebranding.
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